Victoria’s Maple Leaf Adventures “Highly Commended” at 2011 Responsible Tourism Awards

Victoria, BC – The winners for the 2011 Responsible Tourism Awards have been named and Maple Leaf Adventures, a Victoria-based sailing expedition cruise operator specializing in taking explorers on cruises of the Pacific Northwest  has taken one of the top three spots in the category of tourism in a marine environment.

The international awards, held last night at the World Travel Market in London, UK, are designed to celebrate and honour tour operators that preserve, respect and benefit their destinations’ cultures, communities and biodiversity and, in the process, inspire positive change in the tourism industry. With 13 categories to enter, ranging from best accommodation for the environment to best for poverty reduction, it was up to an expert panel of judges to determine this year’s 31 finalists and 13 winners from thousands of nominations.

“It’s an incredible honour for all of us here at Maple Leaf Adventures to be recognized for responsible tourism,” said Kevin Smith, president of Maple Leaf Adventures. “Ever since Maple Leaf first set sail it’s been important to set an example of tourism with a complete commitment to social and environmental sustainability. For example, we approached Coastal First Nations years ago to create economic protocol agreements that respect their culture, history, rights and traditional title to territories we visit.”

Kevin and Maureen would like to thank the Living Oceans Societyfor nominating their company. Maureen and Kevin are very grateful for the support from the society.

Other mindful actions of the Maple Leaf Adventures’ team include hosting naturalists and environmental researchers aboard voyages to teach guests about coastal and ocean ecosystems; donating one per cent of all cruise revenues to conservation projects through the organization 1% for the Planet; and co-founding the Commercial Bear Viewing Association of BC to establish, promote and teach responsible bear viewing practices.

In recent years, Maple Leaf Adventures has ranked as one of the Best Adventure Travel Companies on Earth by editors of National Geographic Adventure, had a trip named one of the one of the “50 Tours of a Lifetime” by National Geographic Traveler, and was listed as a Best Travel Experience and a Trip of a Lifetime by Frommer’s.

Since its foundation in 2004, the Responsible Tourism Awards have attracted more than 10,000 nominations by members of the public, leading to 201 unique organizations from 51 countries around the world being recognized. For more information about Maple Leaf Adventures and its trips, visit To learn more about the annual Responsible Tourism Awards, visit

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