UNWTO: One Billion Tourists, One Billion Opportunities

15 November 2012

Assistant Editor's Note: Here's a new campaign announcement from our colleagues at UNWTO that resonates with the key themes of Taleb Rafai's recent speech at the 2012 ATWS.

Dear Friends and Colleagues,

I am pleased to let you know that UNWTO has launched a new campaign - One Billion Tourists: One Billion Opportunities.

This campaign is being launched to celebrate the fact that one billion tourists will travel internationally in 2012: a huge opportunity for economic growth, jobs, development and environmental protection.

The campaign will culminate on 13 December, the date chosen as the symbolic arrival day of the one-billionth tourist. More information can be found in the following press release: http://www2.unwto.org/en/press-release/2012-11-06/one-billion-tourists-one-billion-opportunities-new-unwto-campaign-calls-one

There are three ways you can get involved in this campaign:

  1. Vote for the travel tip you believe would have the greatest positive impact and pledge to follow that tip when traveling: http://1billiontourists.unwto.org/

  1. Help us share the winning tip with millions on 13 December by joining our Thunderclap campaign http://1billiontourists.unwto.org/

  1. Become a ‘Face of the One Billion’: If you were one of the one billion tourists to travel internationally in 2012, send a photo of yourself on your trip to [email protected] (or by tweeting @UNWTO with #1billtourists) and we’ll upload the best ones in our Faces of the One Billion Facebook album.  Don’t forget to include your name, where you’re from and where the picture was taken. https://www.facebook.com/media/set/?set=a.287356294716365.66958.259995934119068&type=3
Thank you for joining this UNWTO campaign and for spreading the word among your contacts and friends.