As part of a strategic framework, TUCANO PERU, the innovative travel boutique that has been designing exclusive itineraries in Peru and South America for more than 20 years, will unveil its new brand, Peru Wellness Travel.
The wellness sector is a flourishing market that presents a great opportunity for all businesses that know how to adapt to customers’ needs and to new trends. According to the Global Wellness Institute, big changes are taking place in this niche, with the annual growth of 14% in just two years compared to 6% recorded by the tourism industry in general. This is a prosperous line of business with great future prospects.
This new Tucano Peru brand marks the first time that we have launched a collection that caters not only for the inbound market but also for Peruvian travelers in search of different and personalized travel experiences.
Tucano is a valuable business partner in the South American market for its distinctive value as an innovative company, as well as its unmatched ability to research tourist destinations and create unique experiences for the most discriminating customers. In the words of Verónica Napuri, company CEO, "At Tucano, we specialize in research and being innovative. On the same level, we consider it important to strengthen business ties and listen to proposals from foreign markets, to enrich the tourism experience in Peru." This spirit of innovation earned the company the Best Luxury Company Award two years running, in 2015 and 2016, from renowned industry magazine Miradas.
Peru Wellness Travel is designed to build upon the success of the agency’s best collections in travel categories such as adventure, gastronomy, family, and honeymoons. "We are proud to present our new Wellness Travel brand," says Verónica Napuri, "a brand that will certainly raise the expectations of customers who travel to connect with new cultures and who are also looking for bespoke experiences."