In an industry first, Travelweek is launching a virtual reality platform that gives travel agents a groundbreaking new way to attract clients, and travel suppliers a great new tool to take people on an immersive journey through their brand.
Xplr VR by Travelweek, the first of its kind, is a customized travel app that will be available for free download. It allows travel agents and their clients to fully immerse themselves in destinations via virtual reality headsets, a ‘try before you fly’ technology that will revolutionize the travel industry.
It gives travel brands and travel marketers an innovative new way to reach potential customers, who already have the intention of buying travel. By putting branded virtual reality content into the hands of agents as a sales tool, it significantly increases the distribution potential of this type of new marketing.
“We’re always thinking of ways to helps our clients get their message across to travel agents, and ultimately the consumers,” says Devin Kinasz, Director of Digital Strategy, Travelweek. “The result of our efforts is the industry-leading Xplr VR, which is really the next level in travel marketing, because for the first time, you can test-drive a destination before you buy.”
The product officially launched in October 2016 and is simple to use. Anyone with a smartphone can download the app, then slide the phone into a virtual reality headset to be instantly transported to a vacation destination.
The app features Experience India by G Adventures and A Day in St. Pete Clearwater, as well as more than a dozen other experiences from around the world.
“We are working with the industry’s best videographers, VR experts and project managers to create beautiful and inspiring content,” adds Kinasz. “Virtual reality has enormous potential to showcase destinations in a way never seen before, hopefully in a way that increases the value agents add to a transaction.”
Travelweek has a proven track record of delivering what the travel agent community needs, with a portfolio that includes 40 years of industry reporting, daily newsletters, e-learning and a dedicated agent website. With Xplr VR, Travelweek once again demonstrates its dominance and leadership in Canada’s travel trade media space, cementing its position at the forefront of virtual reality.
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