TourRadar, the world’s largest online marketplace for multi-day tours, announced today its new marketing solutions division, an in-house digital agency that works with the world’s most inspiring travel brands and tourism bodies to deliver impactful marketing solutions on their platform. TourRadar Marketing Solutions (TMS) allows partners to access TourRadar’s wide audience of travelers, increasing their brand’s visibility to drive consideration and bookings. TMS campaigns are fully managed and produced in-house by an expert team, leveraging exclusive insights from an audience that visits TourRadar.com over 3 million times each month.
To lead the TMS division, TourRadar has hired global marketing expert, Kerstin Kraakman as Vice President of Marketing Solutions & B2B Marketing. Kraakman brings over 13 years of experience in the travel, e-commerce and technology sectors including senior roles at Google, eBay, PayPal and TravelClick.
The formation of TMS is a response to a growing need in the tourism industry. Tour operators and Destination Marketing Organizations realize marketing solutions play a pivotal role in their business success and are looking for new, innovative and scalable ways to reach globetrotters. According to a recent Skift survey of businesses in the tours and activities sector, 84% said operations play either a crucial or very important role in delivering marketing priorities, yet only 21% stated operations were very effective in achieving its outcomes.
“We listened to our partners and realized we had an opportunity to help them grow their brands in a more impactful way,” said Kraakman. “With TourRadar’s experience as an industry innovator, we’re applying our knowledge through TMS to accelerate growth for our partners.”
TMS offers a variety of different packages to help partners achieve their marketing goals while staying within their budgets. Current TMS partners include Kenya Tourism Board, Trafalgar, Intrepid Travel, Jordan Tourism Board, Travel Alberta, Europamundo, TruTravels and many others.
“From the very beginning of our partnership, TourRadar has demonstrated an ability to understand the intricacies of our own internal KPIs, and then overdeliver in a way that is wonderfully refreshing for a media partner,” said David DiGregorio, the North American Representative for the Kenya Tourism Board. “The team demonstrated from day one that they really cared about the work we were doing together and has remained incredibly responsive throughout the entire process.”
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