Niche tourism consultancy Bannikin Travel and Tourism, Inc. (Bannikin) has been named the North American public relations and trade representation agency of record for the UK and Ireland’s leading five-star adventure travel company, The Wilderness Collective.
The Wilderness Collective is the business behind Europe’s No.1 Adventure Travel Company, Wilderness Scotland, established in 2001, and its most recently launched brand, Wilderness Ireland. Through a range of guided group departures and custom vacations, the respective brands offer innovative and inspiring experiential travel experiences to the remote and wild corners of Scotland, Wales, Ireland and the North of England.
“Our initial efforts to attract the North America market have been very successful,” said Stevie Christie, Owner and Head of Adventure, The Wilderness Collective. “As we move into this next phase of growth, we are thrilled to partner with Bannikin who have a proven track record in building brand awareness, connecting with key travel media, and broadening B2B development in the U.S. and Canada.”
Award-winning, professional and imaginative, The Wilderness Collective merges the best locations with authentic local experiences, charming accommodations (like exclusive-use castles, traditional Highland lodges, and more), active pursuits, and the region’s fresh and creative cuisine. Guided by the best leaders in the industry, travelers can choose from a range of adventure experiences including hiking, road cycling, sailing, sea kayaking, canoeing, mountain biking, wildlife and photography tours. Tailor made, family and self-guided trips are also available.
“With the best guides in the industry, unrivaled destination expertise and a fierce commitment to sustainable travel, you can be sure that every Wilderness Collective experience has been obsessively researched and personally vetted for its innovation, style and quality,” said Iris Serbanescu, Account Manager, Trade and Tourism Development for Bannikin Travel and Tourism. “We are thrilled to launch a targeted campaign to leverage The Wilderness Collective’s initial success with travel trade in North America, taking existing relationships to the next level and establishing new channels, while continuing to promote the UK and Ireland as world-class adventure destinations.”
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