Among the many reasons to be in Québec City this September, add one more to the list. The Travel Trends Podcast, ATTA's official podcast partner, will be on-site at the Adventure Travel World Summit 2026, recording live conversations with the leaders shaping the future of adventure travel.
Hosted by Dan Christian, the Travel Trends Podcast has become one of the most respected voices in travel media, known for thoughtful, forward-looking conversations with the founders, executives, and innovators driving the industry. Bringing that microphone to the Summit floor means the ideas exchanged in Québec will not stay in Québec. They will reach a global audience of travel professionals long after the farewell gathering.
A Tradition That Keeps Growing
Recording live at ATWS 2026 continues a partnership that has already produced memorable moments on the road. The podcast captured behind-the-scenes conversations at AdventureELEVATE North America in Denver and returned to record throughout the Adventure Travel World Summit in Chile in 2025. Each stop has brought the energy of an ATTA event to listeners who could not be in the room, and Québec is the next chapter in that story.
For the delegates whose work is featured, it is a rare kind of spotlight. Being invited to record a segment is a recognition of the caliber of thinking on display at ATWS, and a chance to have that thinking heard well beyond the walls of the convention center.
Why This Reach Matters
The Travel Trends Podcast is not a small stage. Its audience has grown to more than 25,000 listeners and continues to climb every season, supported by over 10,000 monthly visitors to its website, more than 5,000 engaged email subscribers, and a social following of over 25,000. That audience spans 125 countries, with its largest concentrations in the United States, Canada, the United Kingdom, Australia, and Germany.
Just as important is who is listening. The podcast reaches travel executives at the C-suite and VP level, travel advisors, tour operators, B2B partners, investors, and travel startups. In other words, it reaches exactly the decision-makers and dealmakers the adventure travel community wants to be in front of. For the leaders featured in Québec, that is a direct line to the people who move the industry forward.
The Québec Event Spotlight recordings are also part of a broader year-round collaboration between ATTA and Travel Trends. In 2026, the two partnered on a dedicated Adventure Travel Series, co-hosted by Dan Christian and ATTA CEO Shannon Stowell, going beyond inspiration to showcase what it actually takes to build, operate, and scale a resilient adventure travel business today.
A Highlight Among Many at ATWS 2026
The live recordings are one thread in a program built around big ideas and real business. Over four days in Québec City, from 14 to 17 September, roughly 800 tour operators, destination representatives, media, and thought leaders will gather for keynotes on everything from indigenous leadership and responsible growth to AI, safety, and the future of adventure media. The podcast recordings sit alongside the Marketplace, MediaCONNECT, the Day of Adventure, and Pre-Summit Adventures as part of what makes the Summit experience singular.
It is the kind of programming that is hard to describe from the outside and even harder to replicate once you have left. The conversations happening on that podcast mic are a reminder of what the room in Québec will hold: the people, the ideas, and the momentum defining where adventure travel goes next.
Join Us in Québec
Segments are recorded by invitation, but the experience of being where these conversations happen is open to every delegate. If you have not yet secured your place at ATWS 2026, now is the time.
Registrations are close to selling out!
You can explore past episodes and the ongoing Adventure Travel Series with ATTA at the Travel Trends Podcast website.