The Guild of Travel and Tourism Hong Kong form's collaboration with the Adventure Travel Trade Association

9 March 2011

Assistant Editor's Note: The following press release was originally published on the website of the British Consulate-General in Hong Kong.

The Guild of Travel and Tourism, Hong Kong, today announced a strategic collaboration with the global Adventure Travel Trade Association (ATTA), a membership organisation dedicated to the promotion and responsible development of the international adventure travel market.

Steven Ballantyne, chief executive officer of the Hong Kong Guild of Travel and Tourism, comments: "By supporting the growing adventure travel industry in Asia, The Guild recognises that smaller companies, in particular, need sustainable support to promote consistency of standards and quality of service, continued research into potential markets, adherence to legal requirements and development of business culture.

"The Guild already offers a range of professional business services for its members and with the ATTA affiliation, the scope can expand to allow key players to exchange ideas and develop mutual business opportunities, not only on a local and regional basis but globally too."

By diversifying into the American market and supporting ATTA members in Asia - from SMEs to major corporations - The Guild reinforces its growing membership base by providing access to a wide range of services including networking and promotional events, workshops and business open days, market intelligence and representation at international trade exhibitions and conferences.

The Guild welcomes potential members from all sectors of the travel, tourism and related industries, including suppliers, so key players can exchange ideas and develop mutual business opportunities on a local, regional and global basis.

The Guild provides members with access to a wide range of additional services, such as:

  • Research into potential markets, legal requirements and business culture
  • Review and due diligence of potential agents and distributors
  • Product launch and business establishment services as well as on-going business management
  • Competitor analysis and development of unique selling points
  • Recruitment and talent acquisition
  • Supporting the establishment of appropriate business partnerships and government relationships

Further information

Detailed information on The Guild, its services and member benefits are at the website:

The contact email for The Guild in Hong Kong is: [email protected]

Read the original press release.