The Adventure Travel Hub - Outdoor Retailer Summer 2010

17 September 2010

The Adventure Travel Hub brought adventure travel to the Outdoor Retailer, Summer 2010 trade show floor, as Belize, Montana, and Norway met with outdoor brands to discuss new partnership opportunities.


Bringing together the adventure travel and outdoor gear industries, the ATTA’s pilot Outdoor Retailer trade show meeting space, dubbed the “Adventure Travel Hub” drew potential tourism partners from among the audience of more than 22,000 trade professionals. It was the first time that a tourism concept was presented at the show in its 30-plus year history.

Backing the concept through sponsorship were the tourism boards from Belize, Fjord Norway, and Montana, each of which presented a vast array of adventure tourism opportunities to a variety of manufacturers, retailers, and media which attend the show

For more on the background of the culmination of the Adventure & Outdoor industries to reach this event, please see our previous news.