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The Adventure Travel Development Index is Used in Forbes Travel Article

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The Adventure Travel Development Index was the basis for a recent Forbes article, a lifestyle piece called Top 10 Adventure Travel Destinations You Didn’t Know About, by Andrew Bender:

Where to go on your next trip? So many choices, no? Well, the Adventure Travel Trade Association is out with its newest survey of adventure travel destinations. Some of them, particularly in the developing world, may surprise you.

The Adventure Travel Development Index (ATDI) defines adventure travel as interaction with nature, interaction with culture and a physical activity at least two and preferably all three in the same trip. Researchers polled over 315 tour operators, travel writers, assorted tourism officials and hospitality industry experts and ranked countries on 10 factors including sustainable development, safety and security, health, natural resources, cultural resources and infrastructure.

The growing consumer recognition of adventure travel, and of the ATTA as an industry leader, is reflected in the increasing use of ATTA research in consumer media.


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