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Switzerland Tourism Introduces New Market Manager Canada

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Pascal Prinz is the new Market Manager Canada for Switzerland Tourism, the Swiss National Tourist Office, starting in Toronto on November 1st. Mr. Prinz will be responsible for the marketing and promotion of Switzerland as a travel, vacation and convention destination in Canada. He is succeeding Evelyn Lafone, who, after three successful years in her position, was appointed District Manager Southern Germany, based in Stuttgart.


In addition to his role as Market Manager Canada, Mr. Prinz will also be in charge of travel trade relations in the Midwest /Texas. For the last four years, Mr. Prinz has been working at Switzerland Tourism in New York as Trade Manager East Coast. He also led the agent relations for North America including the development of the Switzerland Travel Academy, the new e-learning program of Switzerland Tourism, and the North American sales manual “Switzerland Yodel.”

Mr. Prinz is a marketing specialist with international experience in travel and public affairs. Before joining Switzerland Tourism, he worked as Trade Relations Manager (Europe) for the Swiss Ministry of Economic Affairs in Bern and held positions with the Swiss Ministry of Foreign Affairs at the Embassies of Switzerland in Berlin and Washington DC. Mr. Prinz holds a Dual Master’s Degree of Arts in International Affairs and Governance (University of St. Gallen), including a year at Science Po Paris, and also a Certificate in International Business Management (Georgetown University, Washington DC).

Switzerland Tourism has been present in Canada since 1973, with its current office on University Avenue in Toronto. Canadian travelers generate over 100,000 arrivals and 230,000 overnights at Swiss hotels annually. “Switzerland Tourism is committed to its presence in Canada, and we’re very pleased about the continually increasing number of Canadian travelers to Switzerland. In fact, this year we will be able to welcome over a third more Canadian travelers to Switzerland than 10 years ago,” says Alex Herrmann, Director North America for Switzerland Tourism. The latest statistics show an increase of Canadian overnights in Switzerland of 6.8% for the first seven months of 2017, compared to the same period in 2016.

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1 Comment to Switzerland Tourism Introduces New Market Manager Canada

  1. Lorraine Nishisato

    Two friends, my husband and I would like to travel to Switzerland, specifically the Glacier Express, perhaps on to the Bernina Express and spend some time in and around Interlaken and Wilderswil (and other places in Switzerland, perhaps some cities) where I stayed as a young woman. We are all seniors and I am wondering if you can advise how we can find out information on some organized, or guided trips.

    We live in Toronto and I have not had any luck in securing this information.

    Thank you.

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