Travelers Trust Reviews from Third Party Sites More Than Those Found On Tour Operator Sites
Today, Stride Travel released a preview of a study that it conducted on guided tour and adventure travel planning and booking behaviors. A key focus of this research is online reviews and the trust factor among travelers.
In the modern economy, online reviews and consumer trust are critical to the success of any business. But just how much do users trust online reviews and how can tour operators increase that trust?
The infographic released by Stride demonstrates the importance of independent third party sites for achieving user trust in online reviews.
Stride plans to release the full research findings later this summer.
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