As climate action becomes an increasingly urgent priority across the travel sector, two well-known players are charting a new path forward. Tomorrow’s Air (TA)—the global collective launched within the Adventure Travel Trade Association (ATTA) to support pioneering carbon-removal solutions—has officially joined forces with Wren, a public benefit corporation known for its broad portfolio of high-quality climate projects spanning engineered carbon removal, nature-based solutions, and policy advocacy.
For Tomorrow’s Air, the transition marks a pivotal evolution. After years of building awareness, rallying traveler and company support, and helping the adventure industry engage with permanent carbon-removal technologies, the initiative had reached a scale that required expanded infrastructure, deeper technical capabilities, and a dedicated organizational home. For Wren, the acquisition brings an opportunity to connect more meaningfully with the travel community - an audience uniquely positioned to educate, influence, and mobilize millions of travelers toward meaningful climate action.
In this Q&A, AdventureTravelNews speaks with Christina Beckmann, founder of Tomorrow’s Air, and Benjamin Stanfield, co-founder of Wren, to explore how the partnership began, what it means for the adventure travel industry, and how combining Tomorrow’s Air’s expertise with Wren’s platform will unlock new options for businesses committed to climate responsibility. Their insights reveal a shared vision: to make climate action more accessible, more transparent, and ultimately more impactful for travelers and the companies who guide them.
Setting the Stage
Can you share how this partnership between Wren and Tomorrow’s Air came about, and what made it feel like the right next step?
Christina: We reached a stage where Tomorrow’s Air had simply outgrown what ATTA could support—more staff, more automation, and deeper supplier vetting were needed, and building all that within ATTA didn’t make sense. ATTA’s core is convening the adventure community through research and education; climate action matters, but it isn’t the organization’s primary function. Tomorrow’s Air needed its own dedicated foundation.
We considered several partners, but Wren stood out. They shared our commitment to engineered carbon removal and offered simple ways to support philanthropy, policy advocacy, and climate-minded consumer engagement. Their team is young, energized, and brings a fresh perspective. One day I picked up the phone, and the partnership took off from there.
Benjamin: The Tomorrow’s Air team reached out looking for a partner that could provide more assistance on high-quality credit procurement, and I really admired the strength of TA’s relationships in the travel industry. It felt like a perfect match, being able to combine those relationships with Wren’s platform, and our thinking around carbon removal really aligned.
Shared Mission
Both organizations are rooted in climate action. How do your missions complement each other, and what shared goals are you most excited to tackle together?
Christina: Tomorrow’s Air has focused on uniting travelers and travel companies, while Wren attracts individuals and businesses across many sectors. That compatibility mattered—I wanted travel companies to keep engaging their guests with a climate partner that truly supports that work. Travel companies are uniquely positioned to inspire and educate people about climate solutions, and my goal was never to sell offsets but to motivate meaningful action.
Wren offers a broader mix of climate solutions for both individuals and companies, and because this is their core business, it comes with far less administrative friction than we faced at Tomorrow’s Air.
Benjamin: Our missions are very complementary - while Wren brings a bit more breadth, with an emphasis on consumer, philanthropy, and business credit purchases, Tomorrow’s Air has significant expertise in carbon removal and how to align in a positive, authentic way with the travel industry.
Why This Matters for Travel
Why is this acquisition significant for the travel and adventure tourism industry in particular?
Christina: Adventure travel companies are among the most climate-aware, and many who loved Tomorrow’s Air often wished for options like investing in mangroves or running tax-deductible campaigns. Now, through Wren, they can. For the adventure industry, Wren’s acquisition means access to a climate partner that understands travel’s realities and opportunities, backed by 20+ years of industry insight, while also operating at the forefront of climate solutions and vetting top engineered and nature-based projects worldwide.
Benjamin: It’s important not to greenwash with climate solutions, especially credit purchases, and the travel industry has a significant footprint. This acquisition will ensure that the actions taken by our customers are maximizing impact and community education.
Benefits for Businesses
For travel companies already involved (or interested) in climate action, how will this partnership make participation simpler or more impactful?
Benjamin: Our combined efforts will mean more choice, and thus better prices and options for customers.
Christina: Benjamin said it best!
Broadening Climate Solutions
Tomorrow’s Air has focused on carbon removal, while Wren offers a range of solutions including nature-based projects. How will these come together for travel brands?
Christina: I typically saw Tomorrow’s Air travel company partners fall into two categories:
- Travel companies who were measuring emissions and wanted to offset some portion or all of those emissions
- Those who were not yet measuring emissions but wanted to get involved in climate action and support worthwhile solutions.
Tomorrow’s Air served both types of companies, but for those already working with conventional offset providers, we became an additional vendor, with a portfolio focused solely on permanent CO₂ storage that was simply too expensive for large-scale offsetting. Engineered solutions will eventually drop in price, but they’ll remain costlier than many nature-based options for some time. Now, under one tent, companies can access everything: more affordable short-term nature-based solutions, higher-priced long-term engineered removal, and even avoidance credits like clean cookstove projects.
Benjamin: Our philosophy at Wren is to fund a broad array of climate solutions, and that includes carbon dioxide removal (CDR), as well as traditional carbon offsets, and even high-leverage policy efforts. There is no single “right thing to fund”, and travel companies will have many tools at their disposal with Wren to craft a strategy that fits their brand.
Innovation Ahead
How might Wren’s technology and data capabilities help expand the reach or effectiveness of Tomorrow’s Air’s work?
Christina: Wren offers an API integration I always wished we had at Tomorrow’s Air, and it can be especially valuable for travel companies. One Wren client—a custom team-clothing company—saw a 40x return after implementing it. I can imagine travel advisors easily adding a climate contribution or full trip offset at booking with no extra bookkeeping. Beyond the tech advantages, Wren also brings established partnerships with rating agencies and insurance, which Benjamin discusses below.
Benjamin: Wren’s partnerships with ratings agencies, like BeZero, insurance providers, like Kita, and strong relationships with over a dozen registries allows us significant advantages in finding and funding the best carbon projects worldwide. Now as a part of Wren, Tomorrow’s Air can provide those same options to customers in the travel industry.
What Stays the Same
For Tomorrow’s Air’s existing partners and community, what can they expect to remain consistent as operations move under Wren?
Christina: What stays the same is being able to invest in innovative climate solutions like biochar and enhanced rock weathering. Marketing and education opportunities are still available with Wren, however they are not bundled as we did with Tomorrow’s Air.
Benjamin: Tomorrow’s Air and Wren share very similar philosophies when it comes to carbon removal, and how to approach climate strategy with our customers. So, much will remain consistent, except there will be more optionality and flexibility when a customer needs it.
What’s New
What new opportunities or tools are you most excited to introduce to travel companies through this collaboration?
Christina: Like Tomorrow’s Air, Wren began with a vision of mobilizing a global community to support meaningful climate solutions. As a public benefit corporation, Wren enables individuals and companies to back a wide range of projects, from cutting-edge approaches like enhanced rock weathering to well-known solutions like forest management and clean cookstoves. I’m excited to bring this broader set of solutions to the travel industry, along with new benefits such as tax-deductible contributions and eligibility for 1% for the Planet certifications.
Benjamin: For U.S. customers, I am excited to offer travel partners the opportunity to make tax-deductible donations to Wren’s non-profit branch, the Wren Climate Collective. The Collective disburses grants to early-stage carbon removal projects, and provides an excellent impact opportunity for businesses that don’t necessarily need to spend their budget on retiring carbon credits.
Personal Perspective
Christina, looking back at Tomorrow’s Air’s journey, what are you most proud of so far, and what inspires you about this next chapter with Wren?
Christina: I’m so proud of the fact that we were able to offer an alternative to conventional carbon offsetting to our industry and get people excited about it. We introduced new solutions to a group of climate conscious companies and we rallied them to come together and financially support these new solutions. We provided inspiration and tools to help them educate and inspire their guests about sustainable travel and climate action as a key piece of that.
I’m proud to be part of a professional community willing to take the time to learn about this class of solutions and put money behind them. This next chapter with Wren is a chance to take the dream one step further, keep building it! I feel really lucky to have found the great group of people at Wren who share these goals.
Benjamin, from Wren’s side, what inspired your interest in working with the travel sector, and how does Tomorrow’s Air fit into your larger vision for climate impact?
Benjamin: Travel has a clear double-edged impact on the climate crisis. Significant emissions are associated with travel of all kinds, especially air and car travel, and it is important to understand those emissions and reduce them. When lower-emissions travel options like train travel are available and viable, Wren encourages it. On the other hand, there are tremendous benefits to travel, and seeing how other cities, states, and countries approach public transit, or renewable energy, or how they treat their forests and oceans, can be life-changing.
Education is a very important piece of the puzzle when it comes to responsible and sustainable travel, and the final piece is taking measurable action, like purchasing verified carbon removal credits, to compensate for unavoidable emissions. Tomorrow’s Air helps us accomplish the education and impact components of this philosophy to many influential players in the travel industry.
Looking Forward
How do you see the role of the travel industry evolving in the broader climate-action movement over the next few years?
Christina: I hope the travel industry moves toward making climate action a core business strategy rather than an add-on. ATTA’s latest Industry Trends & Insights report shows encouraging steps—more than half of companies are reducing emissions through sustainable purchasing, and many are educating travelers—but only 23% have an actual climate strategy. This mirrors a UNWTO study showing plenty of activity without overarching plans. We’ll go further, faster, when companies coordinate their efforts and anchor climate action in formal strategy.
Travel companies are uniquely positioned to inspire guests to support conservation. As Court Whelan of Natural Habitat Adventures put it, “We don’t need individuals running themselves ragged; we need everyone doing a little something.” That spirit—helping travelers meaningfully support the work they want to see in the world—is powerful. In short, I hope the industry continues expanding climate education and simple guest actions, because millions of travelers can collectively drive real climate impact.
Benjamin: I see investment in carbon projects being more nuanced and rigorous than in the past - no more cheap credits with minimal transparency and no follow-up. We need bigger and bolder investments in projects, both local and abroad, that protect ecosystems, sequester carbon, and provide robust co-benefits like job creation and community engagement.
Message to the Community
What message would you like to share with the adventure travel community as they continue to integrate climate action into their businesses?
Benjamin: Start taking action today - don’t be paralyzed by choice or a desire for perfect in-house measurements. Start building up your climate programs and engaging customers, and commit the time and resources required to truly build a resilient and effective program. We’re ready to help you do just that, no matter where you are on your climate journey.
Christina: What Benjamin said above is exactly what I’ve always said at Tomorrow’s Air: don’t let the perfect be the enemy of the good, and take the first step. Be the champion in your company. The small first step motivates and inspires others to follow your lead and can help galvanize further action. The Wren platform has many more ways to make this easy and doable!
As Tomorrow’s Air transitions into its next chapter under Wren, both teams see an opportunity to elevate climate action across the travel industry - making it easier, more flexible, and more impactful for companies and travelers alike. Their shared message is clear: start where you are, take the first step, and build from there. With new tools, broader solutions, and deeper expertise now under one roof, the adventure travel community has more support than ever to lead on climate action and inspire meaningful change.