Showcase Your Emerging Destination with the PATA CEO Challenge

Win Two Digital Ad Campaigns Worth a Total of One Million Dollars with TripAdvisor!

abd1b0fd-88c6-42a0-aa10-28cc234dc1b5Your new and emerging destination deserves to be recognised. The PATA CEO Challenge celebrates second- and third-tier destinations that boast outstanding accommodations, attractions and restaurants for all types of travellers all over the world.


  • $500,000 value in media and marketing
  • destination highlight video
  • training workshop
  • destination digital training
  • awards ceremony at gala dinner in London on first day of World Travel Mart (WTM)
  • award plaque


We’re looking for new and emerging destinations, with unique stories and a passionate community that is driving its tourism efforts, which could be developed further by leveraging the scale and support of TripAdvisor’s unrivalled global expertise and reach.

Check out last year’s winners and the campaigns promoting the destinations that are now live on TripAdvisor (click to view):



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