Santa Cruz Bikes UK Teams Up with GO-WHERE Scotland

2 March 2011

Santa Cruz Bikes UK has just invited GO-WHERE - Scotland’s mountain biking and adventure logistics company – to be their brand ambassador in Scotland.  They’ll be exploring a range of opportunities together that include ‘roving demos’, VIP press camps, and exclusive rider adventures in amazing locations throughout Scotland.

Riding great bikes in truly amazing locations, sharing memorable experiences with fellow riders – the new partnership capitalises on Scotland’s growing reputation as a global ‘must visit’ mountain biking destination. With GO-WHERE’s encyclopaedic knowledge of Scotland’s riding hotspots and après biking, riders and dealers will have the chance to test the latest bikes from Santa Cruz in Scotland’s real mountain environments.

GO-WHERE owner Andy McKenna says:

“Scotland’s an increasingly appealing biking location given its growing international reputation for epic inspirational riding; add to that its unique culture, heritage and hospitality – I guess if you’re serious about your biking then Scotland’s got to be in your sights.”

Dickon Hepworth from Jungle Products says of the collaboration:

“I am really excited about the possibilities and am looking forward to working with Andy.  It’s not just about getting Andy and his team on our bikes, GO-WHERE will become an extension of the Santa Cruz brand in Scotland; he’ll be putting our latest APP platform bikes through their paces, and as well as showcasing our products we anticipate them working closely with our dealers and our customers too. ”

Andy’s stoked about the collaboration, and sees it as a real win-win partnership:

“One of my first ‘real’ mountain bikes was the early Heckler, and just like back then anytime you sit on one of their bikes it just feels right - so to have them want to work with us is a real buzz.  To be offered the chance to ride some of the best bikes in the business is amazing, and it’s even better for our clients because they’re getting a unique opportunity to explore Scotland and test out the latest designs from Santa Cruz at the same time.”

You can expect some interesting stuff emerging from their partnership due to GO-WHERE ‘s unique approach to delivering mountain biking and cycling experiences and ‘safaris’ in Scotland: learn tips from the pros, capture the essence of riding in Scotland - they work with top skills coaches from Dirt School, performance nutritionist Jaymie Mart of Athleat, along with photographer Andy McCandlish and film maker Mark Huskisson from Reset Films.

Santa Cruz will be supplying the GO-WHERE team with their latest APP Butcher’s and Nickel’s out on the trail.  And with a fleet of Santa Cruz’s finest winging their way to GO-WHERE HQ, their clients can sample not only some of the finest biking in the world, but some of the sweetest rides too. Everyone should keep a look out for some very special deals Santa Cruz will be working on with GO-WHERE.

Follow the trail here, here and here!