Nation’s #1 Most-Watched Authentic Adventure Travel Series Continues Big Growth Spurt
AIM Tell-A-Vision® Group (AIM TV) announced today that the syndicated television series Raw Travel® will debut its 3rd season this weekend in over 140 cities representing 91% of the U.S. and over 103 million homes. Season 3 indicates another big growth spurt for the series with almost twice the distribution from its premiere two years ago.
The show now firmly ranks as the #1 most watched authentic travel series in the United States, beating all comers on cable, broadcast and digital, ranking in the top 10 compared to cable nets on weekends for key demographics. Season 3 will see the addition of over 25 new cities, including all top 50 markets and 95 of the largest 100 cities in the U.S. almost guaranteeing continued audience growth.
Raw Travel’s momentum was demonstrated this past August, typically a low point for television viewing, when the show saw its highest audience to date. On back-to-back weeks viewers tuned in to more than double the previous year’s audience levels.
International viewers are also getting a taste of Raw Travel with outlets in Europe, Asia, Africa as well as other key territories which are licensing the series and sharing the Raw Travel movement with viewers.
Raw Travel’s upcoming episodes showcase authentic and alternative sides of popular destinations such as Southeast Asia, kicking off with Foodtastic Philippines and then a road trip to the Great North American Western Frontier with stops in New Mexico, Colorado, Utah, Wyoming and South Dakota, and later showcasing the natural beauty of Norway.
One of the highlights of Season 3 is an emotional journey to the Oglala Lakota Sioux Reservation in Pine Ridge, South Dakota. The Pine Ridge Reservation is the 2nd poorest county in the United States and an area plagued by the lowest life expectancy in the Western Hemisphere, rampant teen suicide and substance abuse. The Producers visited Pine Ridge during the 4th of July U.S. Independence Day weekend and discovered reasons for optimism and hope among the heartbreak. Raw Travel Pine Ridge – Tribal Tourism will premiere in late November.
“This ride has been wildly more successful than even I could have imagined or hoped. I’m often humbled to the point of tears by the generosity of spirit I’m encountering in my travels. I’m grateful every day for the opportunity to share this journey with the world and hopefully be able to offer inspiration for others to embark on life changing adventures of their own,” states Robert G. Rose, Executive Producer and Host.
Raw Travel is an adventure travel and lifestyle series showcasing the rapidly growing wave of socially and environmentally aware, independent travel. The series weaves together themes of ecotourism, voluntourism (giving back) with underground music and authentic culture in a way unique to U.S. television. More information can be found at www.RawTravel.tv and viewers can visit www.RawTravel.tv/wheretowatch for a complete listing of cities, affiliates and time slots in the U.S.
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