Rail Europe / Swiss Travel System Have Launched New Swiss Travel Products to Middle East Travellers

30 March 2011

Rail Europe 4A, the no. 1 worldwide distributor of rail tickets and passes, continues the on-going partnership with Swiss Travel System by setting an aggressive promotional plan for 2011 across the Middle East region.

Rail Europe represented the Swiss Travel System during the sales road show conducted by Swiss tourism board to Kuwait, Saudi Arabia and United Arab Emirates from 25th February until 3rd March 2011.

Rail Europe’s new strategy in the region aims at bolstering our Middle Eastern presence and increasing awareness and interest of travel trade and our customers in Switzerland and more than 45 countries worldwide. With the opening of an office in Dubai, Rail Europe is willing to provide the maximum level of support and visibility to its partners.

“We are keen to continue providing our discerning travellers more convenience, comfort, diversity of travel options and savings. We launched two new Swiss packages: the first is “Rail Adventure” which includes 3 famous scenic trains (Wilhelm Tell Express, Bernina Express and Glacier Express), the second package is “3 White Peaks” which combines 3 Swiss Peaks with eternal snow (Mount Titlis, Jungfraujoch - Top of Europe, and Glacier 3000)", said Waleed Ahmed Regional Manager of Rail Europe Middle East.

"Overall traffic of Middle East travellers on the Swiss Travel System network has shown a robust growth of 32% in 2010 as compared to 2009. We are very proud of these results! 2010 has been the best year ever regarding sales since the creation of Rail Europe 4A”, added Waleed Ahmed.