President Calderon Declares 2011 Mexico's 'Year of Tourism,' Mentions the Adventure Travel World Summit

27 January 2011

The 2011 Adventure Travel World Summit, slated to be held in Chiapas this coming October, was mentioned by Mexican President Felipe Calderon during the recent National Tourism Convention, where he declared 2011 the “Year of Tourism in Mexico.” The following excerpt is from an article in the Latin American Herald Tribune:

“This is the Year of Tourism, let us make it a reality. Let us propose to increase the number of people who relax in Mexico, who visit Mexico,” said Calderon.

The Mexican leader discussed assorted actions to strengthen advertising, among which he cited the World Adventure Tourism Summit in the southern state of Chiapas and the 2nd Cultural Tourism Fair in the western city of Morelia.

In addition, he said that this year investment in tourism will exceed 20 percent at nearly 5 billion pesos (about $413 million). Calderon recalled that over the past four years some 6 billion pesos ($495 million) had been invested in infrastructure linked to the sector.

He said that there are important projects on the agenda and emphasized the significance of promoting Mexico’s attractions, especially its natural circumstances, including the yearly arrival of whales along its coasts and the arrival of the Monarch butterflies on their annual migration from the north.

Calderon placed particular emphasis on the work carried out to guarantee the safety of foreign tourists “independent of the criminal phenomenon,” alluding to the drug-related violence that has claimed more than 34,000 lives in Mexico since Calderon took office in December 2006.

Read the entire article, Calderon Declares 2011 Mexico’s “Year of Tourism”.