Latest from the ATTA
- Leadership Voices: Antje von Dewitz, Visionary Leader of VAUDE, Sets the Bar for Sustainability Among Outdoor Brands
- LifeStraw’s Humanitarian Mission Drove it to Become a Leading Water Filtration Company
- Leadership Voices: Ana Ines Figueroa and Jorge Moller Offer Insight Into the Latin American Adventure Market
BOULDER, CO (April 21, 2009) – Outdoor Industry Association (OIA) today announced the launch of a new online survey, the results of which will shed light on the outdoor industry’s current economic situation.
OIA, in partnership with Piper Jaffray & Co, fielded the Piper Jaffray Economic Confidence Survey to provide real time data about how industry leaders view the macro economic environment and the overall health of the outdoor industry. The survey builds on the initial results collected in its late 2008 survey, entitled Piper Jaffray Survey of Consumer Industry Executives.
“Many of our members have told us that they are concerned about employment trends, inventory levels, effects of the credit market and sustainability and environmental trends in our industry,” commented Frank Hugelmeyer, president of OIA. “Outdoor Industry Association is committed to helping our members by providing the critical business information contained in this survey.”
The brief survey will allow OIA to gather and aggregate the economic data to share with its members. The survey is currently open through Friday, May 15, 2009. A report highlighting key takeaways will be posted on the OIA website and available to OIA members in late May.
Those interested in taking the survey can visit outdoorindustry.org/research. The Piper Jaffray Economic Confidence Survey can be found by clicking the “Market Research” tab. For more information please contact OIA at 303.444.3353.
About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University®, and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information go to www.outdoorindustry.org or call 303.444.3353.