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Oku Japan Introduces First Self-guided Cycling in Japan’s Noto Peninsula

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Oku Japan, the tour company specializing in rural Japan and soft adventure, has extended its portfolio and is the first tour operator to empower clients to cycle Japan’s Noto Peninsula self-guided and at their own pace, providing folding bikes ideal for public transportation to lessen environmental impact and suited to the smooth, seaside roads of the Noto Peninsula. With this new tour, Oku Japan wants to offer travelers a cycling exploration through some of the most beautiful and unspoiled scenery of the Noto Peninsula on the Japan Sea coast, a remote area typically unavailable to travelers not fluent in the language.

With this self-guided cycling adventure, travelers will learn about local community lifestyles in Japan: meeting local people, staying at lovely family-run inns and sampling the local cuisine. Oku Japan strives to steer tourism from regions suffering from overtourism and instead, this trip supports local businesses in rural and remote areas to promote economic growth affected by depopulation and young people moving to large cities.

Riding from peaceful mountain roads to breathtaking coastal trails, the tour focuses on appreciation of local culture and customs as travelers cycle enjoy the abundant nature and some of Japan’s finest seafood. At night, Oku Japan’s guests will bathe in the healing waters of Onsen hot-springs at traditional Japanese inns.

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