Nexus K3, Inc. today announced its official launch as a global consulting firm dedicated to helping organizations discover, capture, organize, and activate their knowledge to scale more effectively with AI.
Founded by longtime operations and travel industry leader Jason Reckers, Nexus K3 bridges the gap between human expertise and emerging AI tools—turning organizational knowledge into actionable intelligence.
Through its combined initiatives, Nexus K3 aims to help the adventure travel industry embrace technology without losing its human core—enabling a smarter, more connected, and more sustainable future for adventure.
As its first industry initiative, Nexus K3 has created Adventure Nexus, a new suite of consulting and AI-powered knowledge solutions designed specifically for the adventure travel and outdoor experience sector. Adventure Nexus is a powerful resource for tour operators, destinations, and travel brands to help them structure their institutional knowledge, elevate operational consistency, and prepare their teams for AI-enabled engagement.
“Adventure travel is built on human wisdom—guides, storytellers, and operators who hold deep expertise about people and place,” said Jason Reckers, Founder and CEO of Nexus K3. “By capturing that knowledge and connecting it through AI, we can help the industry preserve what makes it authentic while scaling its impact globally.”
Adventure Nexus offers consulting, education, and implementation support for companies seeking to improve internal collaboration, train AI models on company-specific context, and prepare for the next wave of travel technology innovation. The initiative builds on Reckers’ two decades with the Adventure Travel Trade Association (ATTA), where he served as COO and led the organization’s growth to become one of the most respected travel and tourism associations within the global industry.
Looking ahead, Nexus K3 is collaborating with the ATTA on an upcoming digital community platform called Adventure Commons, which will connect operators, guides, media, destinations, and travelers in a shared space for discovery, learning, and activation. Building off of the ATTA’s Adventure.Travel site, Adventure Commons with technology partners, Bolder Technology and coOwn, will empower participants to share insights, showcase experiences, and engage directly with the global adventure community.
“Adventure Nexus represents the foundation—helping organizations get ready for the future of AI,” said Reckers. “Adventure Commons is the activation layer, where the people who make adventure possible can connect, collaborate, and bring this intelligence to life with travellers.”
About Nexus K3
Nexus K3 helps companies unlock the full value of their knowledge. The firm designs systems and strategies that discover, capture, organize, and activate institutional knowledge so teams can effectively leverage AI tools. Nexus K3’s consulting and AI-powered solutions turn scattered information into actionable intelligence—bridging human expertise and technology for lasting growth.
About Adventure Nexus
Adventure Nexus connects the wisdom of your team, guides, clients, and destinations with the power of AI, transforming collective experience into intelligence that drives growth, consistency, and unforgettable experiences.
About Adventure Commons (Coming Soon)
Adventure Commons, built in partnership with the Adventure Travel Trade Association’s Adventure.Travel site and platform partners Bolder Technology and coOwn, will be a global digital community uniting the people, knowledge, and stories behind the world’s most inspiring travel experiences.