Latest from the ATTA
Niche tourism consultancy Bannikin Travel & Tourism has been named the North American media relations representative for New Zealand Walking Tours, an award-winning specialized travel company delivering luxurious multi-day guided hiking experiences in the great New Zealand countryside.
As New Zealand Walking Tours’ media relations representative, Bannikin will work closely with North American media to narrate the company’s inspiring brand story and its acclaimed walking experiences. Through unique media campaigns, in-depth press trips and profiling opportunities, Bannikin will initiate awareness of the company’s range of seamless and leisurely paced journeys.
“The original and 100% local experiential company New Zealand Walking Tours is a perfect fit alongside our clientele of off-the-beaten path travel providers,” says Bannikin Director Jillian Dickens. “It is our goal to bring awareness to their outstanding walking trips that reveal the best of New Zealand. As storytellers, we are excited to bring these unknown experiences to the North American market.”
With more than 20 years of experience, New Zealand Walking Tours specializes in delivering hand-crafted walking journeys for those who enjoy a gulp of luxury. These journeys are unparalleled in terms of remote access, hand-picked and elegant lodging, and the finest New Zealand wine and food available. A proud “kiwi” company, all trips are led by highly-experienced guides who take guests to both New Zealand’s most iconic ‘bucket-list’ destinations and those no one knows about…yet.
“We’ve refined our walking tours for guests to experience the absolute best New Zealand escapes you can imagine. Therefore, it was important to us to select a media relations partner who is as quality conscious as we are,” says Paul McDonald, Marketing Manager of New Zealand Walking Tours. “We are thrilled to be working with Bannikin to help us impart our story to North America’s media.”
Contributing members are responsible for the accuracy of content contributed to the Member News section of AdventureTravelNews.