As debates and discussions swirl around the role of the travel industry as agent of harm or help, the adventure travel community again shows its willingness to dive in. On Friday, 24 January, 2020, at the New York Times Travel Show, a select group of industry experts will sit on a panel discussion moderated by Russel Walters of the Adventure Travel Trade Association (ATTA) to offer insights and examples of how businesses and destinations are using adventure to realize positive outcomes for both travelers and destinations around the world.
This year’s Focus on Adventure session is titled Adventure Tourism: A source for good? and will feature Kimberly Daley, president & CEO of Mountain Travel Sobek; Helen Usher, director of Animondial; Andrea Ross, managing director of Wild Frontiers; and Karl Egloff, director of Travel at World Wildlife Fund. In a discussion moderated by Walters against the backdrop of the recent ATTA findings in its research report called Shaping the Future of Adventure and Cultural Travel, each panelist will discuss the topics of sustainability practices, cultural awareness, local community interactions, and the overall impact of adventure travel. An audience Q&A session will follow.
Immediately after the session, the ATTA, along with Tourism Australia, invites all travel professionals with an interest in adventure, nature, and cultural tourism to gather in this casual networking atmosphere. This is typically one of our most well-attended AdventureConnect gatherings of the year and attendees will have the opportunity to win a GRAYL personal water purifier and a special prize from Tourism Australia. This event is free, but we ask that you please register here.