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New Website ( Gives Travelers Ability to Find and Book the World’s Greatest Adventures

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DENVER – May 7, 2008 –, the new website for finding and booking adventure and experiential activities, launched this week.  Powered by Adventure Central, the leading provider of travel distribution and online booking services for the adventure and experiential travel industry, combines a user-friendly interface with thousands of amazing expeditions, trips and tours from the world’s greatest tour operators.

Using, visitors can easily search for unique experiences by location, activity type, interest, price range, trip provider or dates available. The new website offers activities and trips representing all price ranges, trip durations, and difficulty levels.  In fact, has more than 60,000 departures this summer alone for travelers to choose from. With hundreds of activities under $100, there are plenty of options for affordable family fun. helps travelers find and book adventures by:

  • Continuously adding new and unique experiences from the best adventure and experiential travel suppliers around the world.
  • Providing Popular Places to Go in the world’s most beautiful and exciting destinations from the Alaskan wilderness and the Rocky Mountains of Colorado to Florida’s Everglades and the culinary isles of Italy.
  • Highlighting Popular Things to Do including white-water rafting, ziplining, wine tasting and cultural tours.
  • Featuring the Top 10 Best-Selling Adventures as well as The Adventure of the Day
  • Providing all the information a traveler needs to book including a summary description, date availability, pricing, an itinerary, and even 20, there are are plenty of options for affordable family fun.a recommended gear list when relevant.
  • Delivering a secure real-time booking service that generates an email confirmation to the customer complete with the provider’s contact information for any last minute questions or changes.
All featured content -including Places To Go, Things To Do and Top Adventures are updated daily and are determined using Adventure Central’s proprietary search algorithm which combines traveler site usage and conversion data to display first the activities and trips that are of most interest to the community.

“Launching our own e-commerce site was the next step in helping our supplier partners continue to reach the rapidly expanding universe of travelers looking for access to great adventures,” said Dick Schulte, CEO of Adventure Central. “And it gives travelers an easy to use website to find and book everything from family fun to outrageous adventures.”

Adventure Central’s distribution partners like Adventure Escapes Magazine, 1st Adventures and WCities and supplier partners like Alaska Zipline Adventures and Vagabond Gourmet will be able to leverage the new e-commerce platform as well. And because featured Places To Go and Things To Do are customized based on the unique traveler interests within each community, each site will also be able to highlight what its visitors are most interested in.

About Adventure Central

Denver-based Adventure Central is an online adventure travel distribution company. Adventure Central connects the world to great adventures by automating the distribution of trip inventory from supplier partners such as A Day Away Kayak Tours and American Adventure Expeditions and bringing new cost and time efficiencies to the market. Adventure Central’s private-label offerings distributed through and leading third-party Internet partners like Orbitz (OWW) and CheapTickets give consumers access to one of the largest selection of adventure and experiential inventory at competitive rates available online. For more information on Adventure Central, call 303.292.5522 or visit

Contributing members are responsible for the accuracy of content contributed to the Member News section of AdventureTravelNews.

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