The Namibian Tourism Board is one year into a targeted marketing campaign designed to increase tourism arrivals from North America and on April 22nd, Earth Day – they launch their first online campaign “Conservation Destination,” which will highlight the remarkable conservation story taking place in Namibia. The six week campaign centers around the stories of four personable animals from Namibia as they journey to Windhoek and face real conservation threats along the way.
The innovative campaign is composed of two main elements: an online sweepstakes and a cross-platform education and engagement campaign. Facebook apps on the NamibiaEndless Horizons page will host sweepstakes entry and a conservation splash page and both apps can be syndicated to tour operator partners who can use the apps to promote their Namibia itineraries, provide their communities a chance to win an all-inclusive trip to Namibia provided by NTB and help raise awareness and demand for Namibia among their community of travelers. At the same time, the campaign seeks to to generate new leads for tour operator partners through the NTB social channels and website.
If interested, contact Natasha Martin (n.martin@
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