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Myriad Acquires Custom Destination Marketing Solutions

2 Minute Read

Myriad Marketing LogoAdds several clients and personnel to its portfolio

Manhattan Beach, CA (October 7, 2009) –Myriad Travel Marketing, a Manhattan Beach-based tourism marketing company, announced today the acquisition of Custom Destination Marketing Solutions (CDMS – formerly Carlson Destination Marketing Services) from the Travel Leaders Group, based in Minneapolis, MN. Both Myriad and CDMS offer destination marketing and representation services for international tourism boards.

With the recent transaction, Myriad will now service a rich list of clients including: Rio de Janeiro Convention and Visitors Bureau, the 2016 Olympics host city; the Kenya Tourist Board; Australia’s Northern Territory; PromPeru; Singapore Tourism Board; Macau Government Tourism Office; German National Tourist Board; the Cook Islands; Hawaii Visitors & Convention Bureau; Cape Town Tourism; Papua New Guinea and several others. The acquisition now makes Myriad one of the strongest government tourism destination marketing companies in North America. Additionally, Myriad provides advertising and marketing services for a range of tourism companies including airlines, cruise lines, tour operators and more.

“We are extremely excited about the opportunity of adding this distinguished group to our portfolio. By merging the personnel of both companies, we will be able to form a much more diverse service, relationship and knowledge base for our clients,” stated Al Merschen, Managing Partner of Myriad Travel Marketing.  “This addition of resources to the Myriad team will surely help us offer even more expertise to our clients. We’re also very excited about working with our new clients.”

“We believe we have found in Myriad a great match for CDMS,” says Roger E. Block, President of Travel Leaders. “Not only does Myriad have the necessary expertise in results-driven destination representation, but they also specialize in providing complete marketing services for the travel industry.”

At the same time, Myriad announced the appointment of a full-time representative in Vancouver to service the Canadian market. According to Al Merschen, no other destination representation company can offer full-time services on both West and East US coasts, the Midwest and Canada.

Terms of the purchase agreement will not be disclosed. The acquisition was completed on Friday, Sep. 18, 2009. The Custom Destination Marketing Solutions brand is now owned and operated by Myriad.

Myriad was established in 1989. With offices in Los Angeles, New York, Vancouver, and now Minneapolis, Myriad is a recognized specialist in the tourism industry. The company specializes in destination representation, marketing and public relations services for tourist offices, airlines, hotels and tourism companies.

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