Kusini Collection

14 January 2011

The Kusini Collection is a US-based travel marketing firm that represents an exclusive group of complementary, owner-operated camps, lodges and ground handlers in Africa and Latin America. Our collection offers a premium service and truly unique travel experiences. We are intimate, personalized and entirely focused on connecting highly-qualified, knowledgeable and active North American agents and outfitters with elite operating partners overseas. Ultimately, we strive to increase occupancy and drive travelers to the destinations we support.

Armed with an intimate knowledge of and years of first-hand experience in the North American adventure travel and safari industry, we understand the needs of agents and what they are looking for in an overseas partner. We provide destination and product training to our North American trade partners, equipping them with accurate, up-to-date and in-depth knowledge of our travel experiences, camps and lodges. Additionally, we assist with urgent communication needs, are actively involved in VIP client services, and furnish photography and marketing materials on request.

Our approach is simple, yet effective - combining elements of traditional marketing methodology, the most current web and social media practices, and a hearty dose of tried-and-true personal attention. Additionally, we offer our clients public relations, product development and business/tourism consulting services specific to the North American market niche. After years of experience in the adventure travel, luxury and safari industries, we have the contacts and reach to effectively forge new and beneficial partnerships, as well as maintain and further develop existing relationships. Our clients can be found throughout the Southern Hemisphere and hugging the equator in Africa and Latin America. Each of the Kusini Collection clients is owner-operated, provides high levels of service and focuses on unique and customized travel experiences. Additionally, our clients strive to provide our North American trade partners and their travelers the highest levels of service and quality.

If you are interested in the services offered by the Kusini Collection, please contact us for more information on joining our portfolio.

The Kusini Collection offers the following services to its clients:

  • Social Media – Facebook, twitter, blog
  • Electronic Communications – email newsletters, e-blasts
  • Website exposure on www.kusinicollection.com
  • Act as a PR representative to the travel trade and adventure travel media niche
  • One-on-one sales calls throughout North America, group presentations, webinars, agent training sessions, distribution of marketing materials, rates
  • Trade show attendance on behalf of our clients in Africa
  • FAM trip coordination/escort
  • Create and maintain our client’s brand/product recognition in the North American marketplace and among the travel trade
  • Consult on the development of marketing materials, business plans, products and itineraries
The Kusini Collection Principal, Lyndsay Harshman, brings valuable insight with in-depth travel industry experience at leading US outfitters and a successful career in advertising and public relations. Lyndsay headed Sales & Marketing teams at top adventure and luxury travel companies, scouted and developed many award-winning tours, and managed travel programs to destinations in Central and South America, East and Southern Africa and the Mediterranean. Her travel experiences began while studying environmental biology and cultural anthropology in Nairobi, Kenya. She then returned to the US to complete her degree in Journalism/Public Relations. In the decade that followed, Lyndsay gained valuable experience traveling in over 30 countries around the world, including returning to Kenya to coordinate development and fund raising efforts for the LifeWater Kenya, based in Nakuru. After many years of traveling and designing customized adventures to Africa and Latin America, Lyndsay applied her passion for authentic travel and founded the Kusini Collection as tool to connect the best US-based outfitters with top adventure and luxury travel experiences products overseas.

As an active member of the ATTA and its community, we attend the ATTA World Summit and other regional networking events to forge industry and trade partnerships, and to further responsible world travel by sharing valuable information and insight on our clients’ operating regions.

Click here to connect with Kusini Collection on ATTA's The HUB.