Latest from the ATTA
(SEATTLE) April 19, 2016 – The Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) has announced an expansive list of industry familiarization trips around Alaska ahead of the Adventure Travel World Summit (ATWS) to be held in Anchorage, September 19 – 22, 2016. Known as “Pre-Summit Adventures,” these three- to seven-day trips are opportunities for adventure travel industry representatives to experience local tourism offerings by Alaska’s top tour operators specializing in adventure.
Registered delegates of ATWS have a selection of 22 itineraries to choose from, showcasing regions from all corners of the state — from adventures in the far north like searching for polar bears in the Arctic National Wildlife Refuge to breweries and flightseeing in the Alaskan panhandle around Juneau. From island to coast to interior mountain range, all reaches of the state will be explored by international outbound tour operators, travel agents and media attendees of ATWS.
Each trip features something from the three major components the ATTA says make a trip an “adventure”: nature, culture and activity. Itineraries include traveling by train to a number of national parks, paddling around and trekking on some of Alaska’s thousands of glaciers, aurora hunting in the Arctic, watching massive Kodiak brown bears feeding on silver salmon or climbing the talus peaks of the interior mountains.
“Visit Anchorage is honored to host ATWS this year,” said Visit Anchorage’s Jara Haas, “The adventures that we have lined up for ATWS guests showcase all that Alaska has to offer. We have included all of our iconic experiences like backpacking in Denali, bear viewing in Katmai or kayaking in Glacier Bay…plus many less visited but no less spectacular places ready for exploring.”
Each year, the ATTA invites top adventure media to cover the ATWS and the industry in general. Journalists will come from all over the world (United States, Canada, Germany, Australia, and the United Kingdom) to write about their adventures in Alaska for outlets like National Geographic Traveler, Men’s Journal, USA Today, Lonely Planet, The New York Times and The Guardian. The media roster is available on the ATWS website.
About Adventure Travel Trade Association
Established in 1990, the Adventure Travel Trade Association (ATTA) serves over 1,100 members in 90 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future. Through its regional AdventureConnect events and annual Adventure Travel World Summit trade conference, the ATTA excels in professional learning, networking and partnering services. With expertise in research, education, adventure travel industry news and promotion, members of the ATTA receive competitive opportunities that help establish them as leaders in adventure tourism.
For more information:
- Adventure Travel World Summit
- Travel – traveler portal to member tours
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