TourRadar, the world’s largest online travel agency for multi-day tours, is pleased to welcome Iris Serbanescu as Director of Partnerships. Based out of TourRadar’s Toronto office, Iris is responsible for growing the company’s strategic partnerships portfolio globally. Iris and her team will work together with leading tourism marketing organizations, brands and affiliates to help them drive customer growth through creative marketing campaigns.
Iris brings a wealth of knowledge and years of experience managing successful partnerships, most recently from her role as Manager of Trade Development at Bannikin Travel & Tourism. In this role, Iris helped niche-focused inbound tourism businesses develop key North American and European trade partnerships through strategic, mutually beneficial B2B campaigns.
“Iris brings a great mix of vision, energy and travel industry experience to TourRadar and has a strong track record of successfully onboarding new partners and helping them achieve their goals,” said Christian Wolters, North American Managing Director at TourRadar. “We couldn’t be happier to welcome Iris to the TourRadar team.”
Iris started her role in January. Her favorite travel experiences include cycling Chile’s wine country and coastal mountain range, and spotting leopards on safari in Sri Lanka’s Yala National Park. She plans to take her first TourRadar familiarization trip by touring New Zealand on a North Island multi-day hiking tour.
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