© ATTA / Hassen Salum - AW Brazil

Introducing the First-Ever Adventure Innovation Challenge with Reset Tourism Fund: A Pitch Competition for High-Impact Tourism Businesses

22 May 2023

The Adventure Travel Trade Association (ATTA) and UnTours Foundation are proud to announce the Adventure Innovation Challenge set to take place live on the main stage at this year’s Adventure Travel World Summit. This pitch competition will feature three high-impact, cutting-edge tourism businesses competing for total cash prizes of $7,500 and the opportunity for investment from the UnTours Foundation’s Reset Tourism Fund of up to $50,000.

All finalists will be fully funded to attend this year’s Summit and receive complimentary registration will be awarded a cash prize ($5,000 for first place, $1,500 for second, and $1,000 for third). If you are a high-impact tourism business interested in applying, please submit an application here by 23 June.

The Reset Tourism Fund was created to identify high-impact entrepreneurs and businesses, and provide them the financing they need to grow and flourish. The fund provides different types of investment, including low interest loans, revenue-based financing, and equity investments. Funding partners include Expedia Group and Tui Care Foundation. 

We are currently accepting applications from companies at the forefront of building a more sustainable and community-enhancing travel industry—integrating climate resiliency and sustainability into their operations, serving as pillars for their local communities, creating high-quality jobs, advancing racial and gender equity, and offering meaningful travel experiences for all travelers, especially those who have been historically underserved by the industry. 

Micro to mid-sized businesses across the tourism value chain are welcome to apply, including: 

  • Hotels, B&B, and/or other lodgings
  • Tour guides, hosts, or facilitators
  • Restaurants or catering in which tourists are a primary customer
  • Museum, activity, and other event space that caters to tourists
  • Tourist-based transportation
  • B2B businesses that serve businesses within the tourism industry

Businesses that comply with the Future of Tourism Guiding Principles and/or B Corporation principles are especially encouraged to apply. 

About the Untours Foundation

UnTours Foundation was born out of the sustainable travel company, UnTours. Amongst other claims to fame, UnTours was the world’s first ever Certified B Corporation. Since 1993, 100% of the profits from UnTours have been donated to support the work of the foundation and in 2016 the foundation became the sole shareholder of UnTours.

UnTours Foundation uses the profits from UnTours and donations from generous funding partners and donors to provide flexible and affordable investments into world-changing businesses, seeding over 300 businesses with nearly $10 million in loans and equity investments in its 30-year history.