Inside the AdventureELEVATE Latin America Agenda: New Sessions, Real Tools, and One Last Week to Register

9 June 2026

Translate

With just days to go before the adventure travel community converges on Lima, the full AdventureELEVATE Latin America 2026 agenda is now live. Beyond the headlined keynotes built around this year's Alquimia theme, the schedule for 16–18 June at the Sheraton Lima Hotel is packed with hands-on accelerators, candid business case studies, a dedicated safety workshop, and the kind of after-hours networking where the real deals get done. Registration is still open, but there are only 10 spots left as of 9 June.

Register Now for AdventureELEVATE Latin America

A Program Designed Around What You Actually Need

One of the smartest things about the 2026 agenda is that it is built around audience tracks: For Buyers, For Delegates, For Destinations, For Media, and For Suppliers. Every delegate can chart a path through the program that maps to their own goals. Whether you arrive to source new product, sharpen your operation, position a destination, or chase a story, the schedule is organized to help you spend your time in Lima on the sessions that move your business forward.

That intentionality starts before the keynotes even begin. New and first-time delegates can join a short, practical orientation ATTA 101: How to Navigate the Event and Build the Right Connections on Wednesday morning. It is a quick way to understand the flow of the event, get introduced to the ATTA community, and learn how to find and connect with the right people before the marketplace rounds and networking break open.

Tuesday: Day of Adventure and an Opening to Set the Tone

The event opens on Tuesday, 16 June with the Day of Adventure, a beloved AdventureELEVATE tradition that puts delegates in the field before the conference rooms ever fill. Starting from the Sheraton Lima Hotel, attendees choose from a curated selection of active, cultural, and nature-based experiences designed in partnership with local operators who are eager to showcase their home destination. Beyond the obvious appeal of getting outside, the Day of Adventure sets the tone for everything that follows, grounding two days of business and big ideas in a real, shared experience of what Peru has to offer.

The day wraps with check-in from late afternoon and then the Opening Ceremony in the evening, where delegates gather to officially kick off AdventureELEVATE Latin America. It is the first moment the full community comes together in one room, setting the stage for two days of learning, connecting, and doing business under this year's Alquimia theme, the transformative alchemy that happens when nature, culture, and human creativity converge.

Wednesday: Business Success Stories and a Harder Look at the Footprint We Leave

Alongside the much-anticipated From Earth to Table opening keynote and the Local Marketplace, Wednesday delivers two standout sessions that deserve a spot on your calendar.

In Built to Last: Business Success Stories from the Heart of Latin American Adventure, three of the region's most respected operators pull back the curtain on how they actually built their companies, including the pivotal decisions, the hard lessons, and the growth strategies behind their success. Expect frank talk about identifying a niche, developing signature products in world-class destinations, navigating challenges from infrastructure to seasonality, and building operations that are both commercially successful and rooted in responsible travel. It is essential listening whether you are a startup operator or an established business looking for your next chapter.

Running concurrently, Regional Perspectives: Building Latin America's Adventure Tourism Infrastructure takes destinations behind the scenes of three of the region's most dynamic territories to examine how adventure tourism gets built from the ground up. The session digs into coordinated governance, cross-sector partnerships, long-term territorial planning, visitor dispersion, and community benefit structures, offering practical frameworks for destinations at any stage of development.

The day's plenary, Travel Leaves a Footprint. Experiences Build a Future., may be its most moving. Fernando Rodriguez, Intrepid's General Manager for Peru, has spent years working alongside Quechua and Aymara communities to build experiences rooted in local ownership, reciprocity, and trust. He shares what that work really looks like, including the stories, the stumbles, and the moments in remote mountain villages that reshaped how he thinks about business, equity, and what success actually means.

Then the conversations keep going. Lima After Hours: Networking Continues moves the community to BarBarian at the Sheraton, where, fair warning, ATTA is buying the first round of beers. It is exactly the kind of informal, relationship-building setting where the partnerships sparked during the day get cemented.

Thursday: Safety, AI, and a Future Worth Building

Thursday opens with the regional plenary on the state of adventure travel in Peru and rolls into the Regional Marketplace, but two concurrent workshops make the morning and afternoon especially valuable for operators.

Safety: Building a Culture of Safety in Adventure Travel treats safety as what it really is, not a checklist but a culture built and reinforced across every link in the chain, from the guide on the ground to the operator booking the trip to the destination managing the route. Participants work with global and regional experts to identify gaps in their own systems and build practical frameworks for risk assessment, guide training, emergency protocols, and credible safety communication, with special attention to the realities of Latin American terrain: altitude, remote routes, and more.

Later, La Alquimia Digital: Using AI to Transform How We Sell, Serve, and Sustain Adventure Travel is a hands-on accelerator that moves past the hype and into the laboratory. Operators leave with tools, prompts, and frameworks they can use the very next day, across marketing, operations, client communication, personalization, and even sustainability and community-impact reporting. Crucially, the session tackles the real questions. What do we lose when we automate? How do we keep the human connection at the heart of adventure travel? And how do operators with limited tech budgets access tools once reserved for big corporations?

The conference closes with the Alquimia in Action keynote and ATTA's closing thoughts, and then one final chance to connect over a Closing Cocktail before delegates head home with new partners, fresh ideas, and a renewed sense of where Latin American adventure travel is headed.

Don't Miss It: 10 Spots Left

AdventureELEVATE Latin America has always been about more than sessions on a screen. It is the field experiences, the marketplace handshakes, and the late-night conversations in Lima that turn a conference into a career inflection point. With the event just around the corner, the window to be part of it is closing.

Dates: 16–18 June 2026
Location: Sheraton Lima Hotel, Lima, Perú

There is still time, but not much. Secure your place today.


Register Now for AdventureELEVATE Latin America

Comments