INDUSTRY LEADERS ENDORSE ADVENTURE TRAVEL WORLD SUMMIT, JOIN ADVISORY COMMITTEE

10 August 2006
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(SEATTLE) – AUGUST 10, 2006 – Creator and host of the adventure travel community’s annual Adventure Travel World Summit, the Adventure Travel Trade Association (ATTA) today released the names of its Advisory Committee for its Oct. 19-21 conference in Seattle.

The Advisory Committee is comprised of the following industry leaders who have committed to help the ATTA develop and execute the fall Summit:
































































































Adventure CollectionLarry Mogelonsky, Executive Director
AlltournativeGavin Greenwood, President
Alpine Ascents InternationalGordon Janow, Director of Programs
Archaeology MagazineScott Verchin, Associate Publisher
ATMSNancy Harrison, Managing Partner
Buffalo ToursKien Tran, Founder & CEO
CC AfricaNicky Fitzgerald, Sales & Marketing Director
Costa Rica ExpeditionsMichael Kaye, Founder & President
Discover FranceLoren Siekman, President
Geographic ExpeditionsJim Sano, President
Green Team AdvertisingHugh Hough, President
India Tourism BoardVenkatesan Dhattareyan, Assistant Director
Lindblad ExpeditionsTheresa Mottet, Director of Sales, NW
Mexican Tourism BoardJosé Manuel Alvarez Bilbatúa, Marketing Director
Natural Habitat AdventuresBen Bressler, Founder & President
Global SojournsPriscilla Macy, President
REI AdventuresJohn Sheppard, General Manager
Switzerland TourismUrs Eberhard, EVP Markets & MICE
Tourism IrelandKathryn Hayes, Product Marketing Manager
TravMediaMark O'Toole, Senior Vice President
VirtuosoManaging Director, Destination Sales
Wanderlust ConsultingLeo LeBon, President
Wildland AdventuresKurt Kutay, President

Adventure travel community leaders from key sectors of the global adventure travel community comprise the Summit Advisory Committee.  Tour operators, tourism boards, destination marketing organizations, adventure travel agents and media, as well as service partners to the industry, are represented.

“We take our Summit Advisory Committee appointments seriously,” said ATTA President Shannon Stowell.  “We expect our Summit partners to actively support the adventure travel community by helping us to maintain a professional atmosphere at our global gathering – and, they’re doing it in spades.”

Advisory Committee members, who are selected annually, provide advice and direction to Summit organizers to ensure their respective sectors of the industry are properly represented.  Specifically, Advisory Committee member responsibilities include providing feedback on Summit plans and activities, and serving as ambassadors before, during and after the event.

"I am fully looking forward to contributing to the ATTA's Adventure Travel World Summit as last year's event was enlightening to the point where we returned home with bankable information that made a substantial positive difference to the operation of our company,” said Ben Bressler, Founder and President, Natural Habitat Adventures.  “ATTA has raised the bar on adventure travel as a business and a lifestyle."

Presented by the Adventure Travel Trade Association, the 2006 Adventure Travel World Summit (www.adventuretravelworldsummit.com), “Today’s Tools for Tomorrow’s Adventures,” is designed for industry executives and decision makers within the travel and tourism industry with a vested interest in the adventure travel community.  The Summit is designed to equip delegates with the tools to better their business, enable the industry to better serve travelers, promote responsible adventure tourism, and optimize the industry’s market potential through productive debate, dialogue and collaboration.

The Seattle-based ATTA (www.adventuretravel.biz) is a strategic membership organization dedicated to raising the profile of adventure travel globally.  Established in 1990, the ATTA provides services, knowledge, and connections that help its members succeed in their businesses and contribute to responsible industry growth.

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*Conference speakers, sessions and events are subject to change.

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