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In The Saddle named by the British Travel Awards as contender for the Best Activity/Sports Tour Operator

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The company is up against stiff competition but, as Olwen Law, managing director of In The Saddle explains, the company is thrilled to be nominated: “We are the first equestrian company to be listed for these awards, and we are delighted to have been nominated. We’re up against some very well known companies as these are, essentially, THE awards for the travel industry. We receive amazing feedback from customers each and every day so we are hoping to translate this positivity into votes to be in with a chance of winning.”

BTA’s chief executive Lorraine Barnes Burton said: “The British Travel Awards are widely considered to be the “Oscars” of the travel industry! It’s the largest awards programme in the UK created to reward travel companies and the winning accolade is the benchmark for excellence when it comes to finding out who really is the best in the business of travel for the UK consumer.”

“We are thrilled to have got this far and would love our customers to vote. We pride ourselves on the holidays we offer, the strict risk assessments we use, our attention to detail and customer service as we want our customers to experience the most amazing places the world has to offer from the comfort of a horse…we feel that this nomination proves that we are certainly doing something right!”

About the British Travel Awards
The British Travel Awards is the largest awards program in the UK created to reward the best companies in travel. Recognized by consumers and travel professionals throughout the UK, The British Travel Awards are widely referred to as the “Oscars” of the travel industry and are easily the most recognizable of all travel industry accolades amongst consumer and industry professionals alike. With categories spanning 100 types of holiday experience – transport, destination, cruise, customer service, holiday extras, and accommodation – The British Travel Awards is quite simply the benchmark for excellence when it comes to finding out who really is the best in the business. The 2010 British Travel Awards will take place at a Gala Dinner on 4 November at Battersea Evolution in Battersea park, London SW11 4NJ.

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