In the age of technology, trends of online content and social media are always evolving. The most important strategy in content marketing today is video, and with competition continuing to increase also comes the pressure to stand out. One technique used to create more interesting visual content is a hyperlapse. There are a variety of ways to create a hyperlapse, whether you are a consumer or professional photographer.
A hyperlapse is a technique in time-lapse photography that allows you to add movement within your shot. While a regular timelapse generally involves a camera mounted in one position, a hyperlapse uses the same basic principles but adds movement over a long distance. This movement can come from manually moving the camera between each shot, using a stabilized gimbal, or even creating it with a handheld device with the help of stabilizers in your smartphone. The best camera is the one you have on you, whether that’s a DSLR, GoPro, drone, or iPhone.
Here is a short video showcasing a few hyperlapse examples:
A useful tip to enhance your content while traveling is to use a mobile hyperlapse app. It’s very quick and intuitive, and fixes shaky footage so you can move effortlessly throughout the scene. By relying on the help of apps such as Hyperlapse from Instagram or Microsoft Hyperlapse, you are now able to create smooth and stable videos that were previously impossible without bulky tripods, expensive equipment, and knowledge of editing software.
To begin, decide what your subject is. Telling a good story is the key to capturing people’s attention in a saturated online world. It’s best to find a scene with “leading lines” to create depth in the environment, and think about other basic rules of photography such as symmetry and the rule of thirds. Start by walking in a straight line with no disturbance in your path while recording video on the device of your choice. The key to pulling off a great hyperlapse is stabilization. A tripod or stabilized gimbal will give the best results. You also aren’t limited to walking and can mount the camera on the front of a car, boat, bike, or other vehicle.
It is in post production where you have full creative freedom to use different speeds to enhance the look and feel of your video. Depending on the editing software used, there are also other stabilization effects to help fix jittery footage. By adding music or sound effects, you can reach your story’s full potential and create a truly polished hyperlapse video. Finally, you are ready to share your work of art with your followers on social media.
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