See ATTA's COVID-19 Guide for the Adventure Travel Industry
AdventureTravelNews

Hearts in the Ice Teams Up With Tomorrow’s Air

2 Minute Read

Citizen scientists Hilde Fålun Strøm and Sunniva Sorby will collaborate with Tomorrow’s Air Team in their efforts to pave the way for a better tomorrow

In celebration of International Women’s Day, Hearts in the Ice – which is the team of  Polar Ambassadors and Citizen Scientists Hilde Fålun Strøm and Sunniva Sorby – have joined forces with Tomorrow’s Air as Champion subscriber and official content collaborator in sharing inspiring, educational stories about climate action. Sorby and Strøm are the first women to overwinter in the Arctic solo. They have spent the past 17 months living in a 20 m2 uninsulated hut called Bamsebu, Svalbard, with no water, no electricity. This extreme, off-grid lifestyle – relying solely on solar and wind – combined with their supporting CO2-reducing projects, has made their entire stay (which in May 2021 will be 19 months total) not only climate neutral, but climate positive. Throughout their expedition they have collected data in partnership with 5 scientific institutions for 8 climate related projects, and created a global educational platform that is evergrowing. 

Tomorrow’s Air is inspiring, educating, and empowering a global travel community to remove carbon dioxide emissions and permanently store them. Recognizing that while travel can provide many economic benefits to people along with funding for wildlife and nature conservation efforts, it is also as an industry responsible for at least eight percent of global carbon emissions, inspired the Tomorrow’s Air team to rally a global travel community to action. 

Through this new collaboration, Hearts in the Ice will contribute inspiring stories from the Arctic along with practical advice for climate clever travel that includes supporting the scale up of carbon removal through direct air capture. Likewise, Tomorrow’s Air will share the valuable and inspiring lessons from Hearts in the Ice with its growing climate conscious travel collective. 

With over 50 years of combined experience in polar regions, Sorby and Strøm know first-hand the dramatic impacts of climate warming. The changes observed in plants, animals, ice, ocean and landscapes of the Arctic are already starting to be mirrored in the rest of the world, thus the emergency to act now to both reduce and remove carbon dioxide emissions. 

“We’re thrilled to team up with Tomorrow’s Air because of the way it inspires and educates travelers while also empowering them to take tangible action – purchase some carbon removal through direct air capture – alongside the educational component,” commented Hearts in the Ice “In our situation educating people about the need for action is straightforward, while the ways to take action are not always quite so easy. Tomorrow’s Air provides a practical solution we hope people will consider along with others they incorporate in their daily lives. Humanity can solve the climate crisis if we understand that each of us can make a difference.”

Hearts in the Ice engages a global community with its compelling, dramatic Arctic stories and relevant corporate partners and they are perfectly aligned with our vision,” said Christina Beckmann, Tomorrow’s Air co-founder. “Through our collective we’re building social acceptance for carbon removal through direct air capture along with empowering our global travel audience – both travelers and companies – to take measurable action with us. We look forward to sharing the Hearts in the Ice stories with our collective and building on this partnership.”

Leave a Reply

Your email address will not be published. Required fields are marked *