Half of all web sales - to the tune of $30 billion - will be taking place on social media sites within two years, according to a Vocus Infographic shared on Mashable and based on data from Gartner Research.
While there's been a lot of talk about a lack of trackable ROI on social media investment by brands, these numbers show that almost 90 percent of small businesses find Facebook in particular to be valuable to their marketing - a number that makes sense when you see the data proving that fans of companies on Facebook are more likely to purchase products than non-fans.
Approximately one in five shoppers already prefers to make purchases via Facebook than the company's main website.
For more details, see the original Mashable post.
