Skokie, IL — Grand Trunk, makers of goods for the road less traveled, unveils a refined brand identity and website in response to rapid growth in the adventure travel, lifestyle and outdoor markets. Updated visual elements reinforce the brand in a clear, consistent manner, while the new website features enhanced e-commerce capabilities and tools to better serve Grand Trunk’s core customers, dealers and reps.
“From the goods and services we provide to the physical design of the brand, we are focused on continually improving our product offering to meet the needs of our customer base,” says Grand Trunk co-founder and VP of Sales and Marketing, Jon Neff. “The enhanced visual identity represents the progression from our award winning line of travel hammocks to a full line of goods and accessories for adventure travel and beyond.”
The redesigned website and improved functionality makes it easy for users to interact with the brand and experience Grand Trunk’s renowned product line. With an extensive line ranging from hammocks, shelters, packing solutions, camping, and travel accessories, a simplified menu and user friendly interface guides visitors through the process with ease. Enhanced design features include striking imagery and eye-catching illustrations that convey the brand’s legacy as a leading supplier of goods for the road less traveled.
To further support retailers and an expanded rep force, new packaging conveys detailed technical product descriptions, instructions and brand attributes. The website also features a password-protected dealer portal with selling tools for quick access to product inventory, orders status, guides and other assets.
The new website and refined image come at a time of significant growth and development, including Grand Trunk’s biggest product launch to date with the Adventure Travel Organizational Modules (ATOMs). New for SS15, ATOMs demonstrate the brand’s commitment to provide organization, reliability and protection for travelers.