See ATTA's COVID-19 Guide for the Adventure Travel Industry

Go Big. Be Bold. At the Adventure Travel World Summit in Alaska

4 Minute Read

Each ATWS has a different theme. 2015 was "Viva la Revolucion de la Aventura." Photo © ATTA / Hassen Salum

Each ATWS has a different theme. 2015 was “Viva la Revolucion de la Aventura.” Photo © ATTA / Hassen Salum

Each year the theme of the Adventure Travel World Summit is carefully chosen to reflect the state of the industry and the mindset we hope to carry throughout the Summit and throughout the year. Our keynote speakers reflect this theme back to each and every delegate, and we hope, gets amplified to the community at large.

In Chile, the theme was “Viva La Revolucion de la Aventura.” During the close of the Summit, ATTA President Shannon Stowell asked each delegate to reflect on how they could personally contribute to the adventure revolution.

“YOU are an expert on something,” he told them. “If you have been listening today and you think you can lead and create change, raise your hand. If you think you can make change, then DO IT and let us know. We are a team of around 20… you are 700 with thousands of other community members surrounding.”

Of course there were lots of hands raised. And those hands were only a very small percentage of a willing industry. As you follow up on Shannon’s challenge to create change, the ATTA would like to hear about it. Share with us all the passionate work being done on the ground every day. Share your story. We would love to use your work as fuel for further inspiration within the community.


ATTA President Shannon Stowell challenging ATWS delegates to create change. Photo © ATTA / Lukasz Warzecha

In Alaska next year, our theme will be “Go Big. Be Bold.” We see this as a continuation of the Revolution theme — a way to take steps toward doing things differently. Our keynote speakers will challenge delegates to think about how we can be brave, enact change and start a movement. Even if the scale is small, each and everyone one of us can make the effect BIG.

As inspiration we want to tell you about a few ATTA members who, over the past few months, have made decisions to make a change, proving that local economies are important to them and that they value wildlife conservation, saving rivers, and supporting local communities.

  • Many of you have decided to follow in REI’s footsteps and #OptOutside on Black Friday by closing your offices and encouraging your employees and your clients to enjoy the Great Outdoors on what has become the biggest shopping day of the year in the United States. Wildland Adventures, ROW and Myths & Mountains let us know that they plan on being closed on the Friday after Thanksgiving, and even the ATTA is closing our virtual doors on Friday to do what we love. Wildland Adventures is going to the extra mile by encouraging their community to donate to a school-building fund started by a 12-year-old guest on one of their Tanzania trips. And their donating their own contributions for every #OptOutside photo that gets posted on Friday to their social media channels.
  • ATTA Industry Partner Eagle Creek completed a service day with their staff in October where they partnered with Agua Hedionda Lagoon Foundation (AHLF) to work on and around the valuable water resource near San Diego — home to a Discovery Center, YMCA day camp, a mussel and oyster aquaculture facility, white-sea bass hatchery and more.
  • Infinite Safaris has organized Dog Collars for Africa, where women in a Kenyan village make and sell handmade beaded dog collars in order to raise money for a well. 100% of the proceeds from the dog collars goes to the village for the well. Follow along on their blog as they help reduce these women’s walk for water from half a day to a matter of minutes.
  • O.A.R.S. Rafting organized a trip down the Green River in August as a benefit for the Colorado River and its tributaries. The proceeds of the trip were donated to Save the Colorado, a nonprofit group that protects the Colorado River system by fighting irresponsible water projects that misuse, divert and impound the river, among other campaigns. Several notable river conservationists were invited on the trip to inspire and educate guests with stories of saving rivers across the country and around the world.
  • Many of our members stepped up to support recovery efforts in Nepal this year after the April earthquake. We had a hard time keeping up with all the initiatives on our #AdventureCares page. Besides generous donations to help relief efforts, ATTA members helped with long-term efforts to rebuild Nepal’s tourism industry. Journeys International announced two new itineraries for 2016 to do just that: attract tourists back to the place where Journeys got their start in the adventure business.

Go Big. Be Bold. in Anchorage, Alaska from September 19th to the 22nd.

There are many others from this past year (and many, many from years before that) and more to come. We share a few examples just so we can start the dialog in our community of informing and inspiring one another to start a movement.

Each of us represents a moment in time and a place in the world. People in over 90 different countries read AdventureTravelNews. Are you a tour operator in Malawi or a destination marketing director in Peru? Are you partnering with your local community or donating your profits to a conservation group? Are you treating your employees like members of your family? As tourism grows we have a responsibility and you will learn more about what that responsibility is as we continue to respond to the demands of the revolution. Tell us about your efforts today. Or share this post with someone who will tell us tomorrow. Your efforts will help communicate a vision for us all.

1 Comment to Go Big. Be Bold. At the Adventure Travel World Summit in Alaska

  1. I’m in the process of developing an adventure travel website for people with disabilities. Does your new Guide Qualifications & Performance Standard booklet require guides to acquire/publish any skills or experiences they might have in this area? Those that do could be promoted on my website. Or maybe you’d like some input from some high level people in this field from the Chicago area.

Leave a Reply

Your email address will not be published. Required fields are marked *