Popular Series Campaign Leverages Award-Winning Storytelling and Global Network of Industry Partners; Free Campaign Report Showcases Key Industry Lessons
Kennebunk, Maine (June 3, 2020) — GLP Films (GLP), the award-winning content marketing agency dedicated to global sustainable tourism, is pleased to announce #TourismStrong — an inspiring new video series campaign celebrating the passion, commitment and resiliency of the travel industry amidst the COVID-19 pandemic. The series shares real on-the-ground and impactful stories of resiliency from the travel trade industry.
Hosted by GLP’s Founder Rob Holmes, the initial goal of the series was to give back and help the travel trade industry through authentic and positive storytelling amidst COVID-19. Therefore, during the pandemic, GLP has reconnected with its global family of over 150 film partners across 50 countries. The result has been dynamic, engaging, and insightful conversations of first-hand experiences from the leaders across the travel industry, revealing positive stories of resiliency, adaptation, and innovation as they faced one of the most challenging times in history.
The #TourismStrong video series purposely features interviews with a diverse mix of organizations across the travel industry, including government ministries, tour operators, accommodations, restaurants, and nonprofits. Covering four continents, some of the most notable interviews of the series include a Senegalese chef feeding healthcare workers in NYC; supporting anti-poaching efforts in Kenya and Belize with Adventure Travel Conservation Fund (ATCF); community-based tourism on the Andaman coast with Tourism Authority of Thailand (TAT); restaurateurs reinventing their businesses in Maine; and an eco-lodge revisioning transformational travel in Ecuador. The series has been launched online and via social media to great acclaim from both the travel industry and travelers watching from their homes during the quarantine.
“We felt GLP’s strongest contribution during this challenging time was to bring forward real stories of struggle and optimism from around the world,” said Rob Holmes, Founder of GLP Films. “These vulnerable conversations are a testament to the trusted connections we have built with our global network of partners, many who are leaders and pioneers in sustainable tourism. Therefore, the series has delivered inspirational stories of survival that are helping the travel industry become stronger, more cohesive, and resilient. I could not be more proud to share these wonderful stories and we are honored to play a small part in the recovery of this industry through positive storytelling and the strength of community relationships.”
“The #TourismStrong series is an excellent source of positive support for the tourism industry worldwide,’” said Rafael ‘Rafa’ Gallo, Founder & CEO of Rios Tropicales, an adventure travel company in Costa Rica, and Honorary President of the International Rafting Federation. “It is important to hear from a variety of tourism businesses from different countries during this crisis to share perspectives, experiences, ideas, and hope. The series provides much-needed inspiration for the travel trade that has been so deeply affected globally by the coronavirus pandemic. We appreciate GLP’s hard work and leadership in putting together this valuable campaign to support the travel industry.”
The #TourismStrong series offers real hands-on lessons for the travel trade industry in a time when there is no clear roadmap for survival. GLP is excited to share an insightful new report on these key findings and lessons from first-hand conversations and discussions across the industry during the creation of #TourismStrong. Watch the entire video series and sign up to receive the free report:
“TourismStrong: Insights to Survive & Thrive Post-COVID-19”
About GLP Films
Founded in 2008, GLP Films (GLP) is the only full-service content marketing agency that specializes in quality storytelling and strategic distribution campaigns dedicated to travel and sustainability. We work with destinations, tour operators, hotels, and travel brands to develop creative solutions focused on delivering the best ROI in consumer and trade content marketing. GLP was voted the three-time winner of the #1 Adventure Travel Film and awarded Travel Weekly’s Magellan Award for Best Marketing Video. We have produced over 200 critically acclaimed short films and distribution campaigns for global travel brands and media, including Visit California, Visit Portland (Maine), Tourism Authority of Thailand, Indonesia Tourism Board, Georgia National Tourism Administration, National Geographic, Travel and Leisure, and more. Visit www.glpfilms.com for more information.
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