GLP Films Brings a Focus on Destination Storytelling to ITB Berlin

3 March 2015

Short-Film Showcase; World Premiere of new ITB Berlin partnership film; and unique storytelling strategy discussions.

ITB event banner - social mediaLos Angeles, CA - GLP Films will host two special events focused on destination storytelling and strategy at ITB Berlin on March 5th and 6th.  GLP is excited to be a part of ITB Berlin’s incredible line-up of events, sessions and discussions around sustainable tourism for the travel trade community.

Event #1:  2nd Annual Short-Film Showcase:  Celebrating Sustainable Tourism

This popular event will showcase award-winning short-films on leading sustainable destinations around the globe.  Enjoy new films in partnership with National Geographic, reels highlighting inspiring new travel destinations, and the world premiere of ITB’s new film “ITB Berlin Leaders in Responsible Tourism” featuring sustainable tourism leaders such as Shannon Stowell (ATTA), Pati Ruiz Corzo (Sierra Gorda), Taleb Rifai (UNWTO) and many more.

Event Details:

Where: Hall 4.1.b; Adventure Stage & Events area (Nr. 233)

When:  Thursday, March 5th at 15:30 - 16:00

Event Schedule:

15:30   Opening Welcome by GLP Films

15:35   Short-Film Showcase

  • World’s Most Dangerous Road (National Geographic)
  • Bolivia’s Salt Flat (Columbia Sportswear)
  • Rethinking Adventure Tourism (ATWS “Adventure in Motion” 3rd Place Winner)
  • ITB Berlin – Leaders in Responsible Tourism (Premiere)
  • Additional destination reels / trailers
16:00   Thank You to Sponsors

Event #2:  Destination Storytelling – New Strategies for the Future of Travel

Join GLP Films and special guest speakers for a much anticipated industry event to discuss new strategies in destination storytelling.  Hear from multiple industry leaders including destinations, leading media, and NGOs, on how destination storytelling is driving the future of travel.  As a highlight of this special event, GLP Films will also announce its new strategic “Destination Storytelling Initiative” (DSI) and reveal strategic partners selected for 2015.

Event Details:

Where:  Hall 4.1.b; Adventure Stage & Events area (Nr. 233)

When:  Friday, March 6th at 15:00 - 16:00

GLP Films – Rob Holmes, Founder and Chief Storyteller
National Geographic – Charlie Attenborough, International Managing Director
Sustainable Travel International – Jeremy Sampson, Vice President, Partnerships and Operations
Quito Tourism – María José Garzón, Marketing Director

Event Schedule:

15:00   Part I: The Power of Storytelling

15:15   Part II:  Stakeholder Strategies for Destination Storytelling

15:30   Part III: Media Marketing + Distribution

15:45   Destination Storytelling Initiative (DSI) Announcement

15:55   Q + A

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