Partnership Leverages Video Content to Redefine Digital Marketing for Travel Agents
GLP Films (GLP), an award-winning content marketing agency specializing in storytelling and distribution for the travel industry, and TravelAge West (TAW), the leading agent-facing travel publication for the Western U.S., have established a strategic partnership to share compelling video content on TAW’s website, digital and social media channels.
This strategic partnership pairs GLP’s award-winning storytelling and content marketing expertise with TAW’s trusted voice and valued business-to-business publications for the travel industry. The goal of the partnership is to provide GLP’s story-driven videos and editorial content as a digital marketing resource for TAW’s core audience of travel agents and resellers. Travel industry research reveals that video is the most powerful tool to engage and bring travelers into an experience. GLP and TAW believe in the power of storytelling to connect audiences to unique people, places, and travel experiences around the world.
GLP and TAW will collaborate to select the most compelling editorial content from GLP’s international catalog of videos spanning a decade of work across more than 35 countries, as well as new travel video campaigns slated for the rest of 2018, 2019 and beyond. In addition to video, GLP’s content includes editorial articles from world-class travel writers and freelance journalists who join GLP on location. Videos and related content are distributed via TAW’s recently redesigned website under a new multimedia section, and they will also be shared on TAW’s newsletters and social media channels.
“Content distribution is an important part of GLP Films’ full-service work to help travel brands share their best stories with trade and consumer audiences,” said Laura Knudson, Marketing Director, GLP Films. “This partnership with TravelAge West ensures that our best content will reach a highly targeted niche audience of quality travel industry professionals. We believe the results will be powerful for all parties, and we are excited to see this partnership grow as we continue to spearhead strategic partnerships and digital marketing solutions for the entire travel industry.”
“TravelAge West chose to partner with GLP Films because we see the growing importance of quality video and storytelling in this ever-changing digital landscape,” said Kenneth Shapiro, Editor-in-Chief of TravelAge West. “Video is at the forefront of travel marketing today, and we look forward to a successful long-term partnership with GLP.”