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G Adventures Breaks Sales Record Days After Global Name Change

Days after unveiling its new name, G Adventures, the world’s adventure travel leader, celebrates a record-breaking sales day. The tour operator reported a 41 per cent sales growth against 2010; and 83 per cent sales growth when compared with 2009. “As we enter a new era, we’re thrilled to have achieved such incredible results,” says Bruce Poon Tip, G Adventures’ founder. “The feedback on our new name has been overwhelmingly positive. The travel community and industry have embraced the change.”

“These figures are a testament to our commitment to leading with service, and creating innovative, sustainable and life-changing travel experiences. We would like to thank our agents, partners and travellers for their continued support,” adds Poon Tip. For more information please visit

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