See ATTA's COVID-19 Guide for the Adventure Travel Industry

First Chinese Tourism Organization, Plus Four Others, Join Adventure Travel Trade Association’s Expanding Network

2 Minute Read

SEATTLE –  Productive peer-to-peer networking and community collaboration serves as the driving force behind increased participation in the Adventure Travel Trade Association’s (ATTA) Association Partnership Program, which today announced the addition of five new members, including the first tourism organization from China to join the global networking initiative.

With the addition of these organizations the total Association Partner (AP) network has risen to 29 associations on six continents, expanding its geographic reach and areas of adventure expertise.  The newly added associations include: The Ontario Ecotourism Society, The Guild of Travel and Tourism (Hong Kong), Active Travel Latin American Specialists (ATLAS), International Galapagos Tour Operators Association (IGTOA), and the African Paddling Association (APA).

With the newest member additions, these alliances will help expand marketing networks between North America and European organizations with those in Asia, Africa, and South America.

“This partnership has catapulted our regional organization onto the global adventure travel stage,” said Scott Adams, director of the Ontario Ecotourism Society. “To stay current and spawn innovation, our members need to know what is happening in East Africa, to hear about the latest travel trends in South America, or to read about the changing media landscape. We cannot alone provide that to our members, but the ATTA can, and that is one of the keys to business survival in today’s connected world.”

Representing thousands of individual organizations including tour operators, destination marketing organizations, tourism boards, guides, accommodation, media and service providers, the ATTA’s AP program helps tourism professionals to better network and improve cooperation within the specialized adventure sector of the travel and leisure industry. The AP also improves intelligence gathering and sharing on critical matters such as sustainable tourism, education, trends and research, online marketing, risk management and matters critical to raising the quality and professionalism of the industry as a whole.

Active Association Partnership program members, including the newly added associations, are:


  • African Paddling Association
  • African Travel and Tourism Association (aka, Advancing Tourism to Africa)
  • Association for the Promotion of Tourism to Africa (APTA)


  • Bhutan – Association of Bhutanese Tour Operators
  • China – The Guild of Travel and Tourism
  • India – Adventure Tour Operators Association of India (ATOAI)
  • Japan – Japan Ecolodge Association
  • Nepal – Nepal Mountaineering Association (NMA)
  • Thailand – Thai Ecotourism & Adventure Travel Association (TEATA)


  • Scotland – Wild Scotland (WS)
  • Sweden – The Swedish Ecotourism Society/Nature’s Best

Middle East

  • Jordan – Jordan Inbound Tour Operators Association (JITOA)

North America

  • Canada
    • Aventure Ecotourisme Quebec (AEQ)
    • The Ontario Ecotourism Society
    • Wilderness Tourism Association of the Yukon (WTAY)
  • Mexico – Asociación Mexicana de Turismo de Aventura y Ecoturismo (AMTAVE), Mexican Association of Adventure Tourism and Ecotourism
  • United States – The Dude Ranchers’ Association

South America

  • Argentina – Asociación Argentina de Ecoturismo y Turismo Aventura (AAETAV)
  • Brazil – Associação Brasileira das Empresas de Turismo de Aventura (ABETA), Brazilian Adventure Travel Trade Association
  • Dominican Republic – Organización Dominicana de Turismo Sostenible (ODTS)
  • Ecuador:
  • Guyana – Tourism and Hospitality Association of Guyana (THAG)
  • Peru – La Asociación Peruana de Turismo de Aventura y Ecoturismo (APTAE), Peruvian Association of Ecotourism and Adventure Tourism, and International Galapagos Tour Operators Association
  • Trinidad and Tobago – Trinidad and Tobago Incoming Tour Operators Association (TTITOA)
  • Active Travel Latin American Specialists (ATLAS)
  • South and Central American Travel Association (SATA)


  • New Zealand – Tourism Industry Association New Zealand
  • Australia Tourism Export Council (ATEC)/Backpacker Tourism Advisory Panel (BTAP)

Leave a Reply

Your email address will not be published. Required fields are marked *