It’s that time of the year again: Destinations, operators, and creative agencies, are beginning to prepare their submissions for the Adventure Travel Trade Association’s (ATTA) annual Adventure in Motion (#AdventureinMotion) film contest to inspire adventure travel. Now in its fifth year, the community-based competition will be hosted on ATTA’s consumer website, Adventure.Travel, reaching a wider audience and encouraging consumer viewing of the contributions. Entries for this year’s films will be accepted starting in June 2018.
Every year, the Adventure in Motion competition attracts inspiring entries from around the world, which feature adventure travel experiences, including immersive opportunities on every continent, close encounters with wildlife, and personal stories of the locals who help protect and preserve these areas that travelers enjoy. Last year’s winner, “The Man at the End of the World,” gives viewers a chance to discover the beauty of Lake Fagnano in Tierra del Fuego, where very few people live at the “end of the world.” (View additional 2017 winning and runner-up entries here.)
The film competition process is similar to last year’s, allowing for a more accessible viewing experience of the finalist films. Starting in June, organizations are invited to submit their films during a 30-day open submission period (specific dates and contest guidelines will be announced in May). After that time period, film submissions will be closed to any additional entries, and the videos will be reviewed by an Adventure in Motion Advisory Committee, which will choose the top 7-10 films. Those top films will be promoted by the ATTA, Adventure.Travel, and the Adventure in Motion partners during the campaign in August and September and will direct traffic to Adventure.Travel, where visitors will have the opportunity to vote for their favorite film.
The three films with the most votes will move to the final round and be shown at a live screening during October’s Adventure Travel World Summit in Montecatini Terme, Tuscany. The final winner will be selected via live vote by the audience.
The winner of the 2018 Adventure in Motion film competition will be showcased on Adventure.Travel, promoted in the Adventure.Travel newsletter distributed to more than 200,000 consumers, featured in AdventureTravelNews, and shared by Adventure in Motion partner AFAR Magazine. In addition, the winner will receive a one-year ATTA membership and registration to the 2019 Adventure Travel World Summit in Gothenburg, Sweden.
Tourism organizations and businesses with short films created in late 2017 and throughout 2018 that inspire viewers to experience adventure travel are encouraged to enter the contest. Films should have a maximum run time of five minutes (including titles and credits) and will require a link to the online location where the video is hosted.
The Adventure in Motion film contest is presented in partnership with AFAR.
Registration for the Adventure Travel World Summit is now open.