Latest from the ATTA
- Q&A: Indian Father-Daughter Team Summits Mt. Everest, Smashing Stereotypes About Women
- Travel Agents Reveal Clients’ Adventure Trends; Partnership Between Agents and Adventure Industry Continues to Grow at EDGE Conference
- Adventure Travel Industry, Outdoor Community Unite for Evening of Networking, Fundraising for Adventure Travel Conservation Fund
Angels Camp, California – O.A.R.S. (Outdoor Adventure River Specialists), announced today the release of their 2010 full-color catalog featuring “50 ways to experience the unforgettable nature of an O.A.R.S. adventure.”
Recognized by National Geographic Adventure Magazine as “The Best River & Sea Outfitter on Earth,” O.A.R.S. has been a leader in the whitewater rafting and adventure travel industry for 40 years. The California-based, eco-conscious organization provides exceptional whitewater rafting, sea kayaking, hiking and multi-sport adventures throughout the western U.S., Canada, Latin America and Fiji.
Beyond the stunning photography and the robust selection of nature-based adventures, what is most remarkable about the new O.A.R.S. catalog is the company’s demonstrated commitment to reducing their impact on the environment. This year O.A.R.S. downsized their print run and reduced the number of pages in their catalog in favor of better paper rather than more paper and introduced an easy-to-navigate online version of their catalog.
Steve Markle, O.A.R.S. Marketing and Partnerships Director, stated from Angels Camp, California, recently, “Conservation is the foundation of our company and we are committed to minimizing our footprint on the planet. This year our catalog is printed in the U.S. on New Leaf Paper Company’s Symphony Gloss, which contains 30% Post-Consumer Waste and is Elemental Chlorine Free. The cover stock is Primavera Gloss, which is 80% Recycled, 60% Post-Consumer Waste and Elemental Chlorine Free. Both the paper and the printer we’ve selected for this year’s catalog are Forest Stewardship Council chain of custody certified and we printed with vegetable-based inks.”
The number of pages in the company’s catalog may have decreased, but O.A.R.S. did not reduce their selection of adventures. New itineraries in 2010 include hiking the Grand Canyon of the Tuolumne River in Yosemite National Park and a new lodge-based sea kayaking adventure in British Columbia. Located northeast of Vancouver Island, Johnstone Strait is internationally recognized as the best location to see orca whales in the wild. Nearly 300 orcas (a.k.a. killer whales) congregate here each summer between June and September.
Additional vacation options in 2010 include O.A.R.S.’ signature rafting expeditions in the Grand Canyon and dozens of other national park adventures, Idaho whitewater rafting trips on the Wild and Scenic Salmon and Snake rivers, family-friendly vacations on Oregon’s Rogue River and the Green River through the Gates of Lodore in Colorado, as well as a variety of sea kayaking, hiking and multi-sport adventures varying in length from a ½-day to more than two weeks.Editor’s Note:
O.A.R.S.’s approach to catalog printing for 2009-2010 reflects a growing trend among tour operators surveyed by the ATTA in August-September 2009 in its 2009 Mid-year Snapshot report, where 60% of the 287 tour operators surveyed indicated that for 2010 they are “Reducing number of shipped catalogs”, while 46% of the same tour operators indicate they are eliminating print catalogs altogether in 2010. The ATTA’s 2009 Mid-Year Snapshot report is available free to ATTA Members in The HUB, the ATTA’s online community for Members, and for $50 for non-members.