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Eye on the Industry: Travel Predictions for 2022, Adventure Ventures, and Search Trends for Travel Marketers

2 Minute Read

Adventure Travel Trade Association (ATTA) team members frequently share breaking news, helpful information, and trend highlights with each other. Below is a curated list of the industry news, global updates, and operational ideas we’ve been reading and discussing over the past several months that we think you’ll also find informative, inspiring, and intriguing.

Industry News

WTTC Survey Finds Travel & Tourism’s Recovery Is Slowing (Insider Travel Report) The World Travel & Tourism Council report states that if governments can work internationally and support travel and tourism with a few specific measures, the travel and tourism sector’s contribution to global GDP and the rise in jobs could be more positive this year and next. 

Adventure Ventures (Travel Weekly) Hotels are rolling out exclusive outdoor adventure experiences, building on offerings that became popular options amid the pandemic.

Travel Predictions 2022 (Booking.com) This interactive research report was commissioned with more than 24,000 travelers across 31 countries and territories to predict how travel will continue to be redefined in 2022. 

Global Destination Sustainability Index (GDS-Index) This index evaluates four key areas that we believe are vital to the sustainability performance of a destination: city’s environmental strategy and infrastructure; city’s social sustainability performance; industry supplier support; and the destination management organization’s strategy and initiatives. See how destinations are ranked. 

Global Issues

Should some of the world’s endangered places be off-limits to tourists? (National Geographic) ATTA Media Member, Norie Quintos asks this conservation question with experts weighing in on what can be done to mitigate over-tourism. 

Why Mindful Communication Must Play a Key Role in the Future of Tourism (Rooted Storytelling) ATTA Media Member, JoAnna Haugen explains the importance of mindful, responsible communication practices and why they should not be overlooked. 

The ‘Great Resignation’ goes global (The Washington Post) The phenomenon dubbed as the “Great Resignation” is affecting more than just the United States. 

Business Tips

A travel boom is looming. But is the industry ready? (McKinsey & Company) This business advice article covers four actions for travel companies in recovery planning–building capacity, investing in digital innovation, revisiting commercial approaches, and learning from critical moments. 

Research: What Inclusive Companies Have in Common (Harvard Business Review) Research found one particular culture style that differentiated the diverse and inclusive organizations from those that were not: a learning-oriented culture that emphasizes flexibility, open-mindedness, and exploration, and can equip organizations with the ability to adapt and innovate.

What search trends mean for travel marketers today (Google) Google’s new research can help the industry adapt to the travel needs of today–and tomorrow. This report covers consumer trends and tools to help your business stay ahead.

Women Do More to Fight Burnout — and It’s Burning Them Out (Harvard Business Review) This article looks at McKinsey and LeanIn.org’s  “Women in the Workplace Report” and shares three actions companies can take to alleviate burnout. 

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