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AdventureTravelNews Reveals Canadians Seeking Adventure Off the Beaten Path This Summer

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– First Ever Travel Trendwatch® Report finds that 70 per cent of Canadians are likely to travel to a lesser known destination in Europe –TORONTO, ONTARIO–, Canada’s most visited full-service online travel service, has released the inaugural Canadian edition of their Travel Trendwatch(R) report, focusing on the upcoming summer travel season. The issue predicts continued travel growth to emerging summer hot spots in Europe such as Iceland, Dubrovnik and Budapest as well as interest in more adventurous destinations including Nepal and Peru. Interest in ecologically friendly resorts, green travel and meaningful vacations is also on the rise in Canada.

With the summer travel period around the corner,’s Travel Trendwatch(R) report offers insight on changing travel behaviours, up and coming travel hot spots and alternatives to popular European destinations for globetrotters. “We have designed the report to provide a fulsome look at travel trends on the horizon such as the growth and popularity of alternative destinations in Europe,” says Sean Shannon, Managing Director of

The Travel Trendwatch(R) report found that 70 per cent of Canadians are likely to travel to a destination off the beaten path in Europe if the culture and attractions are similar to popular destinations like Paris or Rome. The report also reveals that 42 per cent of Canadians are seeking adventure while on vacation in the form of snorkelling, cave diving, mountain climbing or hiking. The report offers advice and inspiration for booking an adventure vacation and features specially designed adventure packages to Jordan, India, Egypt, Nepal and Peru.

The report also reveals that half of Canadians are likely to “do good” while on their next vacation by volunteering or purchasing fair-trade souvenirs, while 47 per cent are willing to pay more for a trip with green components such as carbon offsets or environmentally friendly resorts.

To view the complete report, please visit


Expedia, Inc. operates Canada’s most visited full-service online travel service, To help Canadians plan and purchase travel, provides the best combination of scheduled and charter flights, car and hotel reservations, vacation packages, destination activities, cruises, trip insurance and traveller-authored content. customers are supported by customer support agents available 24 hours a day, seven days a week via a toll-free number and email response.

About Travel Trendwatch(TM) Travel Trendwatch(R) is a quarterly report on consumer travel trends that combines survey results and industry data with insight and tips from, Canada’s most visited full-service online travel service. Each report provides a treasure trove of data, trends and tips designed to help empower and inform travellers. The complete Travel Trendwatch(R) report can be found at, Expedia and the Airplane logo are either registered trademarks or trademarks of Expedia, Inc. in Canada and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.


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