Toronto, CANADA - Exodus Travels, one of the world’s longest standing adventure travel specialists, has selected niche tourism consultancy Bannikin Travel and Tourism as its North American public relations agency of record.
Exodus brings 42 years of experience in the adventure travel industry to the North American market. After establishing the Toronto-based office in August 2014, Exodus has experienced considerable growth and reception from both Canada and the United States. Bannikin will work closely with North American consumer and travel trade media to share Exodus’ compelling brand story and its world-class adventure trips.
“It was very important to us to partner with an established media relations team who not only have an excellent reputation, but who are also dedicated to the niche and adventure travel industry,” said Katy Rockett, North American Marketing Manager. “Bannikin is the perfect fit to represent our brand in this growing market.“
“We are over the moon to be representing one of the industry’s pioneers in adventure travel,” says Jillian Dickens, Director, Bannikin Travel and Tourism. “We can’t wait to begin generating new growth opportunities and increasing overall brand awareness about Exodus and their specialty travel experiences, from hiking the Semien Mountains to cycling the Amalfi Coast.”