As the adventure travel industry prepares to converge for AdventureELEVATE Europe 2026 this May, ATTA member Primitivo Travel has announced two curated delegate itineraries designed to extend the value of ELEVATE with deeper cultural and experiential learning rooted in Spain’s diverse landscapes.
Scheduled around the main conference program, the experiences aim to foster connection and industry exchange while showcasing regions outside the traditional tourism spotlight. These pre- and post-event journeys will bring together operators, destinations, media, and other delegates in settings that encourage informal peer-to-peer engagement as well as first-hand insight into local product and community dynamics. Guided by their mission to "connect travelers with the essentials through a return to basics," these two exclusive itineraries offer seamless networking and deep immersion into the unknown Spain.
✨ Pre-Event: The Essence of Spain (May 16–18)
Route: Madrid → Vielha | The Vibe: Slow down before the show.
- Highlights: Horseback riding through the "Colorful Villages" of Segovia, exploring the resistance history of Numancia, and choosing your adventure in Ainsa (MTB or hiking).
- Logistics: Includes door-to-door transfer from Madrid to the summit.
- View Details & Special Delegate Rates
✨ Post-Event: Tears of Joy for Granada (May 22–27)
Route: Vielha → Granada | The Vibe: Radical contrasts and Southern soul.
- Highlights: Hot air ballooning over Spanish Capadoccia, sleeping in traditional Cave Hotels, riding with the "Last Cowboy" of the Sierra Nevada, and authentic Flamenco in Sacromonte.
- Logistics: A 6-day deep dive designed to help you unwind and network post-summit.
- View Details & Special Delegate Rates
Both journeys are offered at exclusive delegate rates, providing a high-value opportunity for ATTA members to vet a local partner while enjoying a peer-to-peer networking environment.
"These trips are more than just tours; they are an invitation to experience the 'Primitivo' soul of our country," says Alejandro González, Primitivo Travel operational manager. "We want to show our colleagues a different, ancestral Spain—one full of adventure, authentic flavors, and ancient discovery."
AdventureELEVATE Europe 2026 will take place May 18–21, bringing together leaders, practitioners, and innovators across the adventure travel sector for strategic sessions, networking, and collaborative learning.
Delegates seeking more details on the curated experiences can contact Primitivo Travel directly or review the event site for full itineraries and logistical information.
About Primitivo Travel
At Primitivo, we invite travelers to explore Spain’s natural, cultural, and culinary richness in an active, meaningful way—connecting with the ancestral roots and primitive cultures that still echo through its landscapes.