Deuter USA Partnership and Product Promote Aircontact Backpacks

5 June 2012

Longmont, CO – Deuter USA is using a multi-tiered approach to promote the new Aircontact Series of heavyweight hauling packs. The promotion includes a chance to win a trip to Norway, a free gift with purchase and in-store sales contests.

The promotion offers a sweepstakes in conjunction with Norway’s Fjord region to experience an abundance of adventure in Norway with a Deuter prize package. Additionally, a select number of retailers will include a Wash Bag I toiletry bag, a retail value of $24.95, with the purchase of an Aircontact pack. Retail staff employees who promote and sell the Aircontact series will have the opportunity to win a spot on a National Outdoor Leadership School (NOLS) course.

“The Aircontact backpacks are our newest and top-of-the-line heavy-weight haulers,” says Christian Mason, Director of Sales and Marketing at Deuter USA. “The Aircontact suspension is used on NOLS courses, expeditions and by people on extended backpack trips that want the most comfort, versatility and features for the trail. Our goal is to promote these packs with our retailers and partners and provide customers with great packs and much more.”

Deuter’s full line of child carriers, backpacks, sleeping bags and accessories can be seen online at and at exceptional outdoor retailers.